Performance Marketing Executive

Location: Sakinaka, Mumbai (On-site)

About Flo :-

Flo is one of India's fastest-growing D2C brands and among the first to introduce the direct-to-consumer model in the sleep solutions space.

What you will get :-

• The opportunity to join a high-growth company with ample room to learn, experiment, and grow.
• A collaborative team that is passionate about creating meaningful impact.
• Direct exposure to senior leadership and involvement in key business decisions.
• A fast-paced environment where your work directly influences business growth.

What you will do :-

• Own the end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplaces, and other relevant channels.
• Manage media budgets ranging from high-scale spends to lean campaign allocations with equal efficiency.
• Collaborate with cross-functional teams for campaign planning, goal setting, and performance analysis.
• Build and maintain reporting dashboards using Looker Studio and Google Analytics 4 (GA4) for real-time insights.
• Identify growth opportunities and recommend automation workflows using tools such as Zapier, scripts, and other solutions to improve efficiency.
• Lead performance audits, conversion tracking setups, and cross-channel attribution modeling.
• Stay updated on platform changes, industry trends, and AI-driven tools to continuously improve campaign performance.

What we're looking for :-

• 2+ years of hands-on experience in Performance Marketing or Digital Marketing (agency or brand side).
• Proven track record of managing D2C performance campaigns across top, middle, and bottom-of-the-funnel stages.
• Experience managing media budgets of ₹50 Lakhs+ per month and delivering successful campaign outcomes.
• Experience with Marketplace Ads (Amazon, Flipkart) and Quick Commerce Ads (Zepto, Instamart, etc.) is an added advantage.
• Strong command of Google Ads, including:

1. Search
2. Display
3. Shopping
4. Performance Max
5. YouTube Ads

• Hands-on experience with Google Merchant Center (GMC), Google Business Profile (GMB), and pixel implementation.
• In-depth knowledge of Meta Ads (Facebook & Instagram), including campaign structure, testing, optimization, and scaling.
• Proficiency in Looker Studio and Google Analytics 4 (GA4).
• Experience using Zapier or similar automation tools.
• Advanced Excel / Google Sheets skills for reporting, analysis, and insight generation.
• Strong analytical, problem-solving, and optimization capabilities.
• Excellent verbal and written communication skills in English. Client-facing experience is a plus.

Work Environment :-

We are currently in a high-growth phase and require team members to work from our Mumbai (Sakinaka) office

If you're excited about taking ownership, solving challenging problems, and making a significant impact, we'd love to hear from you.