Performance Marketing Executive

POSITION DESCRIPTION

Karma Experience is looking for a Performance Marketing Executive to own and grow our paid acquisition efforts across digital channels. You'll work in Creative Team and collaborate with our social media/content and web teams to drive bookings and brand visibility across our resort properties.

This is a hands-on role for someone who's spent 2-4 years running real campaigns — not just watching dashboards — and wants ownership over budgets, targeting, and results in a fast-moving hospitality brand.

RESPONSIBILITIES

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn Ads, and other relevant platforms 
• Manage budgets and bidding strategies to hit CPA/ROAS targets tied to marketing initiatives
• Run A/B tests on ad creatives, landing pages, and audience segments to continuously improve performance
• Track, analyze, and report on campaign performance — translating data into clear takeaways and next steps
• Work with the content and creative teams to brief and align on ad creatives that convert
• Coordinate with the web developer on landing page optimization and tracking implementation
• Build and manage community engagement through Facebook Groups and other relevant online communities to drive organic conversations around our brand
• Identify and tap into niche travel/lifestyle communities and groups for targeted, low-cost reach
• Stay on top of platform updates, industry trends, and competitor activity in travel/hospitality marketing
• Manage marketing budgets responsibly and flag opportunities to reallocate spend for better returns

REQUIREMENTS

• 2-4 years of hands-on experience in performance marketing, ideally with exposure to travel, hospitality, or lifestyle brands
• Working knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics (GA4)
• Experience with community-driven marketing — running or growing engagement in Facebook Groups or similar platforms
• Comfortable with numbers — you can read a campaign report and know what to do about it
• Strong understanding of the full-funnel journey, from awareness to booking
• Good written communication for ad copy, briefs, community posts, and reporting
• A bias toward testing and iterating rather than guessing

GOOD TO HAVE

• Experience marketing to an international audience
• Familiarity with booking engines, OTAs, or the travel tech stack
• Basic understanding of SEO and how it complements paid efforts
• Experience building brand communities from scratch

WHAT YOU GET!!

• Ownership of real budgets and real outcomes from day one
• A role at the intersection of a growing international resort brand and performance-driven marketing
• A collaborative team where your ideas actually go into production