Performance Marketing Executive

About Kapiva

Kapiva is a modern Ayurveda brand bringing effective, science-backed Ayurvedic solutions to everyday health problems.

Our mission is to make Ayurveda simple, relevant, and results-driven for today's consumers.

We operate as a digital-first D2C brand, with a strong focus on performance marketing, data-driven growth, and continuous experimentation.

Role Overview

We are looking for a Performance Marketing Executive who will support day-to-day execution of paid campaigns across Meta and Google, with a focus on customer acquisition and performance efficiency. This role is ideal for someone early in their career who is analytical, detail-oriented, and eager to learn how performance marketing works in a fast-scaling D2C environment.

Key Responsibilities

• Execute and monitor campaigns across Meta (Facebook & Instagram) and Google Ads
• Track daily performance metrics such as spend, CTR, CPC, CPA, and conversions
• Identify issues across the funnel: ad → landing page → conversion
• Assist in launching and tracking creative tests (statics, videos, messaging angles)
• Coordinate with the creative team to ensure timely delivery of assets
• Maintain trackers for:
• Campaign changes
• Creative testing
• Performance reporting
• Support budget pacing and ensure smooth campaign execution without errors
• Share weekly updates with key insights and observations

What Success Looks Like

• Campaigns are executed accurately and on time
• Improvement in key metrics like CPA and conversion rate
• Consistent contribution to creative testing and learnings
• Ability to spot performance issues early and escalate proactively
• Clear, structured communication of performance updates

Skills & Qualifications

Must-Have:

• 1–3 years of experience in digital/performance marketing
• Basic understanding of key metrics:
• CTR, CPC, CPA, Conversion Rate
• Comfort working with numbers and data
• Strong attention to detail
• Willingness to learn and take ownership

Good-to-Have:

• Exposure to Meta Ads / Google Ads platforms
• Familiarity with Google Analytics or similar tools
• Basic understanding of D2C funnels and customer journeys

What We're Looking For

• Someone who is curious and asks the right questions
• Ability to think beyond execution and understand why performance changes
• Comfortable working in a fast-paced, test-and-learn environment
• Strong ownership mindset with a focus on continuous improvement

Why Join Kapiva

• Opportunity to work on a high-growth D2C brand in the health & wellness space
• Hands-on exposure to large-scale performance marketing budgets
• Learn directly from a team that values data, experimentation, and execution excellence
• Be part of a brand that is shaping the future of modern Ayurveda