Performance Marketing Executive

Job Description: Performance Marketing

Experience: 56 Years

About the Role

We are looking for a proactive, data-driven Performance Marketing Executive with hands-on experience managing digital campaigns for B2C brands. The ideal candidate should be capable of independently managing end-to-end paid media campaigns, driving customer acquisition, optimizing performance, and managing agency partners to achieve business objectives.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
• Own campaign budgets, audience targeting, bidding strategies, and performance optimization to improve acquisition metrics, CPA, conversion rates, and overall campaign efficiency.
• Monitor campaign performance and prepare daily, weekly, and monthly reports with actionable insights.
• Ensure accurate implementation of tracking, attribution, GA4, Google Tag Manager (GTM), and conversion measurement.
• Manage and collaborate with external agencies, ensuring timely campaign execution, optimization, and achievement of performance KPIs.
• Work closely with creative, content, CRM, product, and business teams to improve campaign performance and customer journeys.
• Drive continuous testing and optimization of creatives, audiences, ad copies, landing pages, and campaign strategies.
• Stay updated on platform updates, industry trends, and competitor activities to identify new growth opportunities.

Requirements

• 5–6 years of hands-on experience in Performance Marketing.
• Proven experience managing digital campaigns for B2C brands.
• Strong expertise in Google Ads and Meta Ads.
• Proficiency in GA4, Google Tag Manager (GTM), Looker Studio, and Excel/Google Sheets.
• Strong understanding of attribution, conversion tracking, audience segmentation, and digital marketing funnels.
• Proven experience managing media agencies and collaborating with cross-functional stakeholders.
• Excellent analytical, communication, and problem-solving skills.
• Self-driven, proactive, detail-oriented, and takes complete ownership of deliverables.

Preferred

• Experience working with healthcare brands will be an added advantage.
• Exposure to CRM and marketing automation platforms.
• Experience working in high-growth B2C organizations.