Performance Marketing Executive

Key Responsibilities

Performance Marketing Strategy

• Develop and execute the overall performance marketing strategy aligned with business objectives.
• Plan media budgets across Google, Meta, YouTube, Display, and other digital platforms.
• Optimize campaigns to maximize ROI, ROAS, and customer acquisition.

Campaign Management

• Manage Google Ads (Search, Shopping, Performance Max, Display, YouTube).
• Manage Meta Ads (Facebook & Instagram).
• Plan remarketing, dynamic ads, and customer retention campaigns.
• Execute festive, seasonal, and promotional campaigns.

Analytics & Reporting

• Monitor key performance metrics including: ROAS / ROI / CAC / CPA / AOV
• Prepare daily, weekly, and monthly performance reports.
• Analyze campaign effectiveness and recommend optimization strategies.

SEO & Organic Growth Coordination

• Coordinate with the SEO agency for organic growth initiatives.
• Align paid and organic strategies for maximum visibility.
• Monitor Search Console and GA4 insights.

Tracking & Measurement

• Ensure proper implementation and validation of: Google Analytics 4 / Google Tag Manager / Meta Pixel / Google Ads Conversion Tracking
• Work closely with technical teams to maintain accurate tracking.

Agency & Vendor Management

• Manage performance marketing agencies and digital partners.
• Conduct weekly review meetings.
• Evaluate campaign performance against agreed KPIs.
• Ensure timely execution of action plans. .

Budget Management

• Prepare monthly and quarterly media plans.
• Monitor budget utilization and optimize spend.

Required Skills

• Google Ads (Search, Shopping, PMax, Display, YouTube)
• Meta Ads Manager
• Google Analytics 4
• Google Tag Manager
• Merchant Center

Qualifications & Exp

• Bachelor's degree in marketing, Business, or a related field.
• Previously worked with digital marketing agency to manage performance ads

• 5-8 yearsof experience in Performance Marketing.
• At least3 yearsmanaging campaigns with monthly media spends of 10 lakh+
• Google Ads and GA4 certifications are an advantage.