Performance Marketing Executive

Job Description

Performance Marketing Executive

Company: Sorta Famous

Department: Social Media

Location: Andheri West, Mumbai

Reports To: Senior Social Media Manager

Employment Type: Full-Time

About Sorta Famous

Sorta Famous is a PR & Reputation Management, Social Media Marketing, Influencer Marketing and Brand Management agency based in Mumbai, delivering high-impact brand storytelling and measurable growth for clients across industries. We are looking for a data-driven Performance Marketing Executive with agency experience to plan, execute, and optimize paid campaigns that convert attention into results across our client portfolio.

Role Overview

The Performance Marketing Executive will own the planning, execution, and reporting of paid digital campaigns (Meta, Google, and other platforms) across multiple client accounts. This role requires prior agency-side experience managing several client accounts in parallel, and bridges creative output from our Social Media and PR teams with hard performance metrics, ensuring client budgets translate into measurable ROI.

Key Responsibilities

•     Plan, set up, and manage paid campaigns across Meta Ads, Google Ads, and other relevant platforms (YouTube, LinkedIn, Pinterest as applicable per client)

•     Independently manage performance marketing for multiple client accounts simultaneously, each with distinct goals, budgets, and reporting cadences

•     Conduct audience research, targeting, and segmentation for client-specific campaign goals

•     Monitor daily campaign performance: CPC, CPM, CTR, ROAS, conversion rate - and optimize bids/budgets accordingly

•     Collaborate with the Social Media and Creative teams to align ad creatives/copy with performance data insights

•     Prepare and present weekly and monthly performance reports directly to clients, with actionable insights and clear recommendations

•     A/B test ad creatives, copy, and landing pages to improve campaign efficiency

•     Manage pixel/tag implementation, tracking setup, and troubleshoot tracking discrepancies (GA4, Meta Pixel, Google Tag Manager)

•     Stay updated on platform policy changes, algorithm updates, and industry benchmarks

•     Manage campaign budgets responsibly across accounts, ensuring spends stay within approved client limits

•     Coordinate with Senior Social Media Manager on campaign timelines and client expectations

•     Support new business pitch decks and proposals with performance marketing strategy, media plans, and projected outcomes

Requirements

•     Minimum 2-3 years of performance marketing experience, with prior experience in a PR, social media, or digital marketing agency mandatory

•     Demonstrated experience managing multiple client accounts concurrently, including client-facing reporting and communication

•     Hands-on experience with Meta Ads Manager and Google Ads (certifications a plus)

•     Working knowledge of Google Analytics (GA4), Google Tag Manager, and basic pixel/UTM tracking

•     Strong analytical skills, comfortable working with spreadsheets, campaign dashboards, and performance data

•     Solid understanding of the sales/marketing funnel and how paid media fits into broader brand and PR campaigns run by an agency

•     Excellent communication skills to translate data into client-friendly insights, including direct client presentation experience

•     Ability to work in a fast-paced, multi-client agency setting with shifting priorities and tight turnarounds

Good to Have

•     Experience with influencer campaign amplification (boosting influencer content via paid media)

•     Familiarity with e-commerce/D2C client campaigns

•     Basic understanding of Canva/creative tools to communicate creative requirements to design teams

•     Prior experience pitching performance marketing services as part of new business proposals

What We Offer

•     A collaborative, fast-growing agency environment

• Opportunity to work directly with senior leadership and build performance marketing capability from the ground up