Performance Marketing Executive

Role Overview

Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

Generate qualified leads and improve website conversions through performance marketing.

Monitor campaign performance, budgets, and ROI.

Conduct audience research, competitor analysis, and A/B testing.

Key Responsibilities

Paid Advertising

• Manage Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Create ad copies, select target audiences, manage budgets, and optimize campaigns.
• Monitor CPC, CTR, CPL, CPA, ROAS, and conversion rates.

Lead Generation

• Generate qualified leads through paid campaigns.
• Manage landing pages, lead forms, remarketing, and conversion campaigns.
• Coordinate with the sales team to improve lead quality.

Requirements

• 0-2 years of experience in Performance Marketing/PPC.
• Hands-on experience with Google Ads and Meta Ads.
• Knowledge of LinkedIn Ads is an advantage.
• Understanding of CPC, CTR, CPL, CPA, ROAS, and ROI.
• Knowledge of Google Analytics and conversion tracking.
• Strong analytical and problem-solving skills.
• Good communication and teamwork skills.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.