Performance Marketing Executive (Paid Marketing)

About KALKI

KALKI is a premium Indian ethnic wear brand specializing in bridal, festive, and occasion wear with a strong omnichannel presence across D2C, retail stores, and international markets. We're looking for a performance-driven Assistant Manager Paid Marketing to scale revenue across India and the UK while driving both online conversions and offline store footfall.

Role Overview

The Assistant Manager Paid Marketing will be responsible for planning, executing, and optimizing paid media campaigns across Google, Meta, YouTube, and other digital platforms for India and the UK markets. The role will also support offline retail growth through store-focused campaigns, local targeting, and event promotions.

Key Responsibilities :

Performance Marketing

• Plan and execute paid campaigns across Google Ads, Meta Ads, YouTube, and Performance Max.
• Optimize campaigns for ROAS, revenue, and customer acquisition.
• Manage prospecting, remarketing, and audience expansion strategies.
• Scale campaigns during festive, wedding, and seasonal periods.

Meta & Google Ads Management

• Manage Search, Shopping, Performance Max, Display, and YouTube campaigns.
• Execute Meta campaigns across Facebook and Instagram.
• Monitor budgets, bidding strategies, audience performance, and creative testing.
• Improve CTR, CPC, CVR, and overall campaign efficiency.

Offline Store Marketing

• Drive paid campaigns to increase store footfall across KALKI retail locations.
• Execute geo-targeted campaigns around store locations.
• Promote exhibitions, in-store events, and bridal appointments.
• Support local awareness campaigns for store launches and activations.

Creative & Campaign Planning

• Collaborate with Creative and Merchandising teams for campaign assets.
• Brief agencies and designers for performance-led creatives.
• Conduct A/B testing across creatives, copy, landing pages, and audiences.
• Build market-specific campaigns for India and the UK.

Analytics & Reporting

• Track campaign performance using GA4, Meta Ads Manager, and Google Ads.
• Monitor attribution, conversion tracking, and revenue performance.
• Prepare daily, weekly, and monthly performance reports.
• Generate actionable insights for budget allocation and optimisation.

Collaboration

• Coordinate with CRM, SEO, E-commerce, and Retail teams.
• Ensure consistent messaging across online and offline campaigns.
• Work with store managers to align local marketing initiatives.

Requirements

• 3–6 years of experience in Paid Marketing or Performance Marketing.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of Performance Max, Search, Shopping, and Remarketing campaigns.
• Experience with GA4, Google Tag Manager, and conversion tracking.
• Strong analytical skills in Excel and reporting.
• Experience in fashion, luxury, retail, or D2C brands is preferred.
• Experience with offline retail campaigns is an added advantage.

Interested candidate can share their updated resume.

Regards,

HR team

Kalki Fashion