Performance Marketing Executive - Paid and Organic

• Job Overview: This role directly impacts revenue.
• You will be responsible for driving user acquisition through paid campaigns and supporting organic growth initiatives.
• This is not a campaign management role.
• This is a growth role where you will be expected to think in terms of cost per lead customer acquisition cost and overall funnel performance.

Key Responsibilities:

• Plan execute and optimise campaigns on Meta Ads and Google Ads
• Manage budgets bidding strategies and audience targeting
• Track and improve key metrics like CPL CPA CAC and ROAS
• Work closely with content and creative team to test ad variations
• Identify winning creatives and scale campaigns
• Conduct keyword research for paid campaigns and support SEO efforts
• Build and optimize landing page inputs for better conversion
• Analyse campaign performance and share actionable insights
• Run basic organic growth experiments across channels
• Monitor funnel performance from ad click to final conversion
• Hands-on experience in Meta Ads, Facebook Ads and Google Ads
• Strong understanding of performance marketing metrics and funnels
• Ability to analyse data and make decisions based on performance
• Knowledge of keyword research, audience targeting and campaign structure
• Basic understanding of SEO organic growth and landing page optimisation
• Ability to work in a fast-paced environment and take ownership