Performance Marketing Executive Meta Ads

Role & responsibilities

• Plan, set up, manage and optimise Meta advertising campaigns across Facebook and Instagram.
• Manage multiple client ad accounts and campaigns simultaneously.
• Develop campaign strategies based on client objectives, budgets and target audiences.
• Manage campaigns across leads, sales, website conversions, traffic, engagement and awareness objectives.
• Conduct audience research, targeting, retargeting and lookalike audience strategies.
• Monitor and optimise CPL, CPA, ROAS, CTR, CPC, CPM and conversion rates.
• Manage campaign budgets and continuously optimise spend based on performance.
• Conduct A/B testing across creatives, copy, audiences, placements and campaign structures.
• Work closely with the content and design teams to recommend creatives based on campaign performance.
• Set up and troubleshoot Meta Pixel, conversion tracking and events.
• Analyse campaign performance and prepare clear monthly client reports.
• Identify underperforming campaigns and proactively implement improvements.
• Stay updated with Meta Ads platform changes, advertising policies and new campaign features.
• Communicate campaign performance, recommendations and next steps clearly to the internal team and clients when required.

Preferred candidate profile

• 2+ years of hands-on experience managing Meta Ads campaigns
• Proven track record of results with past campaigns and ability to showcase performance/case studies
• Strong understanding of ROAS, CPL, CPA, CTR, CPC and conversion optimisation
• Experience managing campaigns across lead generation, e-commerce and service-based businesses
• Confident with Meta Ads Manager, Pixel, Events Manager and conversion tracking
• Tech-savvy and comfortable learning new advertising, analytics and AI tools
• Strong analytical and problem-solving skills with a performance-driven mindset
• Able to manage multiple client ad accounts and budgets simultaneously
• Agency experience is preferred
• Proactive and able to independently identify campaign issues and optimisation opportunities

Perks and benefits

• Competitive salary with performance-based incentives
• Opportunity to manage campaigns for UAE and international brands
• Exposure to multiple industries, campaign objectives and advertising budgets
• Access to creative, content and design support for campaign execution
• Opportunity to experiment, test and implement new performance marketing strategies
• Optional referral incentives for successful client referrals
• Strong career growth opportunities as Social Connexions expands
• High-performing team members may be considered for future relocation opportunities to Abu Dhabi, UAE