Performance Marketing Executive-Leading Luxury Retail, Mumbai

ROLE PURPOSE

Execute and monitor brand's day-to-day digital marketing operations across paid search, paid social, SEO, and social media. This is an execution-focused role with a strong learning path into digital strategy ideal for a sharp, analytically-minded marketer who wants to build a career in luxury digital marketing.

KEY RESPONSIBILITIES

• Campaign Execution & Monitoring Set up, launch, and monitor paid campaigns on Google Ads and Meta. Track daily performance metrics (impressions, clicks, CTR, CPC, conversions). Flag underperformance to the Manager.
• Ad Creative Coordination Brief the Content Studio on ad creative requirements (static, carousel, video). Ensure creative is produced on time, meets platform specifications, and is brand-compliant before going live.
• SEO Support Execute on-page SEO tasks: meta tags, image alt text, internal linking, and content updates. Coordinate with the Brand & Content team on keyword-optimised content publication.
• Social Media Scheduling Schedule and publish approved content across Instagram, YouTube, and other digital channels. Manage the content calendar tool. Track post-performance and share weekly analytics.
• Analytics & Reporting Pull weekly digital performance reports from GA4, Google Ads, and Meta Ads Manager. Compile into standard reporting templates for the Manager's review.
• Website Management Support — Support basic CMS updates — product page updates, blog publishing, banner changes. Log technical issues and coordinate with tech/dev teams for resolution.
• Competitor Monitoring — Track competitor digital activity (ads, content, SEO) weekly. Maintain a competitive intelligence log shared with the Manager and CMO monthly.