Performance Marketing Executive(Content)-Tamil

Job Summary

We are looking for a hands-on Performance Marketing Executive to own end-to-end ad content creation, campaign execution, and performance optimization for Tamil-speaking audiences.

Role & responsibilities

• Content & Copy Creation: Write high-converting ad scripts, hooks, and copy tailored specifically for Tamil audiences across various app products.
• High-Volume Output: Conceptualize and ship 80-100 creative ad variants per week across Meta Ads and Google Ads.
• Creative Collaboration: Brief video editors and graphic designers to turn your creative angles into high-performing ads.
• A/B Testing & Optimization: Conduct fast-paced A/B testing on ad creatives to identify top-performing angles and messaging.
• Performance Tracking: Analyze key metrics including CAC, ROAS, CPI, and CTR to optimize ongoing campaigns and scale results

Preferred candidate profile

• 1-3 years of hands-on experience in performance marketing content or growth marketing.
• Fluency in Tamil (Written & Spoken) to craft native-feeling, high-converting ad copy.
• Proven experience managing campaigns on Meta Ads & Google Ads.
• Solid understanding of core performance metrics (ROAS, CAC, CPI, CTR).
• Strong data-driven mindset with the ability to turn analytics into actionable creative iterations.