Performance Marketing Executive (B2B)

Role & responsibilities

Lead Generation (LATAM & Africa)

• Plan and execute digital campaigns to generate MQLs and SQLs from target markets across Latin America and Africa.
• Manage lead flow across B2B channels including Alibaba, marketplaces, ABM platforms, and paid/organic digital channels.
• Own lead volume and lead-quality targets for the region.

Sales Coordination & Campaign Optimization

• Work closely with the sales team to understand lead quality, disqualification reasons, and conversion patterns.
• Use sales feedback to refine targeting, messaging, and channel mix closing the loop between lead capture and lead conversion.
• Maintain a clear view of the MQL SQL opportunity funnel and report on it regularly.

Cross-Functional Briefing (Sales Design Social)

• Understand the sales team's market objectives and priorities, and translate them into actionable creative briefs.
• Brief the design team on ad creatives and the social/content team on social content, ensuring output aligns with sales goals and market context.
• Act as the connective tissue between what sales needs and what marketing produces.

Channel & Tool Management

• Manage and optimize presence on B2B platforms such as Alibaba and other lead-generation / ABM tools.
• Track spend, cost-per-lead, and cost-per-qualified-lead across channels.

Preferred candidate profile

• 24 years of hands-on B2B digital marketing experience.
• Demonstrated experience generating and qualifying B2B leads (MQL/SQL frameworks).
• Working knowledge of B2B channels like Alibaba and familiarity with ABM tools.
• Understanding of paid media (LinkedIn, Google, Meta) in a B2B context.
• Comfortable working directly with sales teams and interpreting lead-quality feedback.
• Strong coordination skills. Able to write clear briefs for design and social/content teams.
• Data-literate: can read campaign and funnel metrics and act on them.