MUMBAI · FULLTIME
Performance Marketing (D2C)
Vellvette Lifestyle
Mumbai · onsite · Posted 3d ago
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Section · 01
About this role
Brief Job Description (indicative, not limited to the below)
1. Plan, execute, and optimize end-to-end D2C marketing campaigns across Meta and Google platforms.
2. Drive performance metrics including ROAS, CVR, CAC, and revenue growth.
3. Analyze campaign performance and implement strategies to improve efficiency and scale.
4. Monitor and optimize budgets across campaigns to maximize returns.
5. Evaluate creative performance and provide actionable insights for iteration and improvement.
6. Work closely with creative teams/agencies to develop high-performing ad creatives.
7. Develop and execute retention marketing strategies (CRM, remarketing, lifecycle campaigns).
8. Coordinate with internal teams and external agencies for campaign execution and optimization.
9. Shopify and Uniware understanding to align marketing campaigns with product availability and catalog.
10. Identify growth opportunities across funnel stages (acquisition, engagement, retention).
11. Track, analyze, and report campaign performance using analytics tools.
12. Stay updated with platform trends, algorithm changes, and new growth opportunities. Role & responsibilities
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Section · 02
Skills
Section · Company
About Vellvette Lifestyle
Vellvette Lifestyle
Financial Services
375
employees
₹6.2L PA avg
Avg at Vellvette Lifestyle
About
SUGAR Cosmetics, a cult favorite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is scaling its physical presence with 50,000+ retail touchpoints across 550+ cities and a mission of reaching doorstep of every makeup user in India.
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Culture
2.9
Career growth
3.1
Work-life
3.2
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