Performance Marketing Associate

We are looking for a Digital Marketing Executive with an interest in Performance Marketing to join our team. The ideal candidate should have basic knowledge of digital advertising platforms and a strong willingness to learn, analyse campaign performance, and contribute to lead generation and business growth.

Key Responsibilities

• Assist in planning, launching, and managing Google Ads and Meta Ads campaigns.
• Monitor campaign performance, budgets, leads, CPL, CTR, CPC, conversions, and other key metrics.
• Support performance marketing and lead-generation campaigns.
• Conduct basic keyword research and audience targeting.
• Assist with campaign optimization to improve lead quality and reduce acquisition costs.
• Prepare regular campaign performance reports and analyse data.
• Coordinate with the creative and content team for ad creatives and copies.
• Conduct competitor and market research.
• Support Google Analytics, Google Tag Manager, and conversion tracking activities.
• Stay updated with the latest digital marketing trends, advertising tools, and platform updates.
  

Required Skills

• knowledge of Google Ads / PPC.
• knowledge of Meta Ads / Facebook Ads Manager.
• Understanding of Performance Marketing and Lead Generation.
• Basic knowledge of Google Analytics / GA4.
• Understanding of CTR, CPC, CPL, CPA, ROAS and Conversion Rate.
• Good analytical and problem-solving skills.
• Good communication skills.
• Strong interest in learning and experimenting with digital marketing campaigns.
  

Qualification

• Bachelor's degree in Marketing, Digital Marketing, BMS, BBA, BMM, or a related field.
• Digital Marketing certification/course will be an added advantage.
• Freshers are welcome to apply.( Internship)
  

Who Can Apply?

• Freshers with a Digital Marketing course/certification.
• Candidates with 01 year of experience in Performance Marketing.
• Candidates who have worked on Google/Meta Ads projects during internships or academic projects.
  

What We Offer

• Hands-on experience in Performance Marketing.
• Opportunity to work on live advertising campaigns.
• Learning and development opportunities.
• Career growth based on performance.
• Competitive salary with performance-based incentives.