Performance Marketing - Associate

About The Role:

We are looking for a results driven Associate Performance Marketer to work on the planning,

execution, and optimization of digital acquisition campaigns across Google, Meta & repeat

purchase. The role will focus on driving customer acquisition, revenue, repeat purchase rate and

campaign efficiency while leveraging data and insights to continuously improve performance.

Key Responsibilities

Campaign Management & Execution:

• Execute and manage performance marketing campaigns across Google Ads and Meta.
• Monitor campaign performance and ensure campaigns are aligned with business and revenue objectives.
• Support bidding, budget allocation, campaign structuring, and ongoing optimization.
• Conduct A/B tests and experiments across audiences, creatives, landing pages, and campaign setups.

Data Analysis & Optimization:

• Track and analyze key performance metrics.
• Identify performance trends, gaps, and opportunities and recommend corrective actions.
• Prepare regular campaign performance reports and dashboards.
• Support forecasting and performance planning based on historical trends and campaign data.
• Work with analytics and attribution tools to understand channel and campaign effectiveness.

Creative & Collaboration:

• Work closely with the creative team to develop and test performance-led ad creatives.
• Provide data-backed inputs on ad messaging, formats, audiences, and creative performance.
• Support website and landing-page optimization initiatives to improve conversion rates and customer journeys.
• Work with internal teams to identify opportunities across the customer funnel.
• Support broader D2C growth initiatives across acquisition, conversion, and retention.

Required Skills & Experience

• 2+ years of hands-on experience in performance marketing, preferably with 1–2+ years in a D2C/e-commerce environment.
• Strong hands-on experience with Google Ads & Meta Ads
• Good understanding of key D2C metrics.
• Experience in campaign optimization, budget management, A/B testing, and performance reporting.
• Working knowledge of Google Analytics/GA4 and attribution/analytics tools.
• Strong analytical and problem-solving skills with a data-driven approach.
• Good communication and stakeholder management skills.
• Ability to work in a fast-paced, highly performance-oriented environment.

Good to Have

• Experience working with D2C brands at Scale.
• Understanding of shopify, website merchandising, CRO, and customer funnel optimization.
• Experience working with large-scale performance budgets.
• Knowledge of broader e-commerce growth strategies.