Performance Marketing Associate

WWF-India, one of the country's largest conservation organizations working on wildlife and nature conservation, is seeking a Performance Marketing Associate to support its digital fundraising efforts through paid channels. The role will report to the Manager – Digital Marketing and Fundraising and will support the execution and operational management of paid digital fundraising campaigns across Meta Ads, Google Ads, and other relevant platforms. This is an execution-focused role offering strong learning and growth opportunities in performance marketing and digital fundraising.

Key Responsibilities:

• Campaign Setup & Execution: Set up, monitor, and optimize paid media campaigns across Meta Ads, Google Ads, and display networks to drive donor acquisition.
• Tracking & Analytics: Maintain campaign dashboards, track spend/pacing, and report key metrics (CPC, CTR, CPA, Cost Per Donation).
• A/B Testing & Optimization: Implement tests on ad creatives, ad copy, targeting cohorts, and landing pages to improve conversions.
• Funnel Support: Assist with email campaigns, landing page updates, and user journey optimizations.

Coordination: Work with internal teams and agency partners to streamline creative delivery and platform tools (Google Tag Manager, Google Analytics).