Performance marketing- Associate

About Sooper & LoglineAI

Sooper and LoglineAI are part of the SVF ecosystem, alongside hoichoi. Sooper is redefining short-form entertainment

through microdrama - bite-sized, high-engagement storytelling built for mobile-first audiences. LoglineAI is our AI-native

creative studio, building AI-powered tools and workflows for script development, story research, and production

intelligence.

This role sits at the intersection of both ventures, giving a fresh graduate hands-on exposure to marketing in a fast-

growing, new-age entertainment business.

Role Summary

We're looking for a Performance Marketing Associate to join our in-office team in Kolkata and drive performance and

brand marketing efforts in the microdrama space. This role offers 0-2 years experienced marketers the chance to own

campaign execution, competitor analysis, and promo creation, while working closely with the creative and promo teams.

Key Responsibilities

• Coordinate with the creative team to source, review, and manage ad creatives and assets for marketing campaigns.

• Work closely with the Promo Team to craft hooking promos designed to drive conversions.

• Conduct regular competitor analysis and market research to track trends across the microdrama and digital

entertainment space.

• Plan and execute performance marketing campaigns across paid and organic channels.

• Assist in brand marketing initiatives, ensuring consistent messaging and positioning across campaigns.

• Track and analyze campaign performance metrics, using data to inform and refine marketing strategies.

• Build a strong understanding of the microdrama industry and how the business model works, end to end.

Must-Have Qualifications

• BE + MBA in Marketing preferred, ideally from a Kolkata-based B-school.

• Strong analytical skills, with the ability to work comfortably with data and market research.

• Genuine interest in performance marketing and curiosity about the microdrama/digital entertainment business.

• Good understanding of core marketing and brand marketing fundamentals.

• Willingness to work in office out of our Kolkata location.