Performance Marketing Apprentice

Job Summary

You may not have years of experience yet, but you are curious, analytical, detail-oriented and eager to learn how digital marketing campaigns are planned, launched, measured and optimized.

You are comfortable working with numbers, spreadsheets and basic marketing data, and you enjoy turning information into clear reports and insights. You are interested in digital advertising, performance marketing, analytics and AI tools, and want hands-on exposure to platforms such as Google Ads, Meta Ads, Microsoft Ads and other paid media channels.

This is an entry-level opportunity designed to give practical experience across campaign reporting, performance analysis, campaign QA, research, documentation and day-to-day paid marketing operations.

You are a quick learner who is comfortable asking questions, taking ownership of assigned tasks and learning new marketing tools and platforms.

Programme Details

• Work Type: Apprenticeship
• Department: Marketing
• Sub Department: Customer Marketing
• Duration: 6 months
• Monthly
• Location: India (Remote)
• Schedule: Monday - Friday, 6:30 PM to 3:30 AM IST

Responsibilities

• Support the Performance Marketing team with basic campaign reporting and day-to-day analysis.
• Assist in preparing daily, weekly and monthly performance reports across paid marketing channels.
• Work with Excel and Google Sheets to organize, clean, analyze and present campaign data.
• Track basic marketing metrics such as spend, impressions, clicks, leads, conversions, CPA, CPC, CTR and conversion rates.
• Help maintain marketing dashboards, reporting sheets and campaign trackers.
• Assist with campaign QA before and after launch, including checking links, landing pages, UTMs, creatives and campaign settings.
• Support campaign setup and monitoring across platforms such as Google Ads, Meta Ads, Microsoft Ads and other digital advertising channels.
• Help identify basic performance trends, changes and anomalies within campaign data.
• Assist with UTM creation, campaign naming conventions and tracking documentation.
• Support basic keyword, audience, competitor and market research.
• Help organize campaign assets, creative files, landing page links and tracking information.
• Assist with reviewing search terms, placements, audiences and other campaign-level reports under guidance from the Performance Marketing team.
• Support documentation of campaign changes, tests, learnings and optimization activities.
• Provide clear status updates on assigned tasks, blockers and questions.
• Work with cross-functional teams including Creative, Analytics, Web and Marketing Operations when required.
• Use ChatGPT and other AI tools to support research, reporting, documentation, campaign ideation and workflow efficiency.
• Learn HighLevels marketing ecosystem, paid advertising strategy and internal reporting processes.
• Other duties may be assigned.

What You Will Bring

• Basic understanding of digital marketing and performance marketing concepts.
• Familiarity with common digital marketing metrics such as impressions, clicks, CTR, CPC, conversions and CPA.
• Basic to intermediate knowledge of Microsoft Excel and/or Google Sheets.
• Comfortable working with numbers, reports and large sets of basic marketing data.
• Familiarity with formulas, filters, pivot tables, charts or data organization in spreadsheets is a plus.
• Basic understanding of paid advertising platforms such as Google Ads, Meta Ads or Microsoft Ads is a plus.
• Basic understanding of UTM tracking, campaign links, landing pages and conversion tracking is a plus.
• Experience using ChatGPT or other AI tools for research, analysis, documentation or productivity.
• Strong attention to detail and willingness to carefully review data and campaign setups.
• A go-getter attitude with initiative to find resources, learn independently and take accountability.
• Ability to follow instructions, document processes and ask questions when something is unclear.
• Strong written and verbal communication skills.
• Comfort working with cross-functional teams and taking feedback.
• A quick learner mindset and willingness to work with new tools, platforms and processes.
• Ability to manage multiple tasks at once and communicate priorities clearly.
• Curiosity around digital advertising, analytics, AI, automation and how marketing performance can be improved.

Requirements

• Currently pursuing or recently completed coursework in Marketing, Business, Communications, Analytics, Finance, Economics, Computer Science or a related field.
• Interest in performance marketing, digital advertising, marketing analytics or growth marketing.
• Basic understanding of digital marketing concepts and the customer acquisition funnel.
• Basic knowledge of Microsoft Excel and/or Google Sheets is required.
• Familiarity with spreadsheet formulas, pivot tables, reporting or data visualization is a plus.
• Exposure to Google Ads, Meta Ads, Microsoft Ads, Google Analytics or similar marketing platforms is a plus, but not required.
• Experience using AI tools such as ChatGPT for research, analysis, reporting, documentation or workflow creation is preferred.
• Strong attention to detail and willingness to carefully review work before sharing or launching.
• Must be a go-getter, not afraid to ask questions and willing to take accountability.
• Must be a quick learner and willing to take on challenging tasks.
• Initiative to find the resources needed to be successful in the role.
• Excellent verbal and written communication skills.
• Strong collaboration, time-management and prioritization skills.