Performance Marketing & App Growth Executive

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Drive mobile app installations and user acquisition through performance marketing campaigns.
• Generate quality leads, registrations, sign-ups, and conversions.
• Manage end-to-end campaign execution including setup, audience selection, tracking, optimization, and reporting.
• Optimize CPI, CPA, CPC, CTR, conversion rate, ROAS, and overall campaign performance.
• Conduct audience, creative, headline, offer, and CTA testing.
• Coordinate with design and content teams for ad banners, videos, reels, and promotional creatives.
• Manage app install campaigns and reduce acquisition costs.
• Set up and monitor conversion tracking, events, pixels, analytics, and campaign attribution.
• Analyze user acquisition data and identify optimization opportunities.
• Run remarketing and retargeting campaigns for visitors, leads, and app users.
• Research competitors advertising strategies, creatives, keywords, targeting, and offers.
• Monitor daily campaign performance and share regular reports.
• Manage advertising budgets efficiently and scale successful campaigns.
• Collaborate with product, sales, design, and content teams to improve app downloads, engagement, and conversions.
• Continuously test new growth strategies, platforms, creatives, and audiences.

Mandatory Skills

• Google Ads
• Meta Ads Manager
• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• Performance Marketing
• Mobile App Marketing
• Mobile App Install Campaigns
• User Acquisition
• Lead Generation
• Conversion Tracking
• Audience Targeting
• Ad Creative Testing & Optimization
• Campaign Budget Management
• Remarketing & Retargeting
• Campaign Analytics & Reporting

Strong Understanding Required Of

• CPI Cost Per Install
• CPA Cost Per Acquisition
• CPC – Cost Per Click
• CTR – Click-Through Rate
• Conversion Rate
• ROAS – Return on Ad Spend
• App Install & Registration Funnels
• Audience Segmentation
• Keyword Research
• Campaign Optimization
• A/B Testing
• Tracking & Attribution

Analytics & Tracking

Basic understanding of:

• Google Analytics
• Firebase Analytics
• Meta Pixel / Events
• Conversion Tracking
• App Events
• UTM Tracking
• Campaign Attribution
• User Acquisition Reports
• Lead & Conversion Tracking

Hands-on experience with Firebase and mobile app analytics will be highly preferred.

SEO & SEM Knowledge

Basic understanding of:

• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Keyword Research
• Search Campaign Optimization
• Competitor Keyword Analysis
• Landing Page Optimization

What We Are Looking For

• Result-oriented and data-driven mindset
• Ability to independently manage advertising platforms
• Strong analytical and optimization skills
• Creativity in ad copies, offers, and campaign ideas
• Interest in mobile app growth and user acquisition
• Ability to manage multiple campaigns and budgets
• Willingness to experiment, learn, and scale successful campaigns
• Ability to provide clear daily and weekly campaign updates

Who Should Apply?

Apply only if you have practical hands-on experience in paid advertising and app growth campaigns.

Mobile app installation and user acquisition experience is mandatory.

Candidates with only theoretical knowledge of digital marketing and no hands-on campaign experience are not suitable for this role.

Preferred Experience

• Google App Campaigns
• Meta App Promotion Campaigns
• Lead Generation Campaigns
• Remarketing & Retargeting Campaigns
• Firebase / Google Analytics
• Mobile app marketing
• Financial services, fintech, trading, or investment industry exposure (added advantage).