Performance Marketing and Social Media Executive

About the Role

Ora is looking for a hands-on Performance Marketing and Social Media Executive to manage paid marketing and social media and help build and scale the brand's digital presence.

Key Responsibilities

• Plan, execute and optimise Meta and Google Ads campaigns.
• Manage campaign budgets, targeting, retargeting and performance optimisation.
• Track and analyse key metrics such as CPL, CPA, CTR, conversion rate and ROAS.
• Manage Ploomm's social media platforms and prepare monthly content calendars.
• Coordinate with the creative team for posts, reels, creatives and paid-ad assets.
• Identify trends and develop engaging content ideas for social media.
• Monitor competitors and identify new digital growth opportunities.
• Prepare regular performance reports with clear insights and recommendations.
• Continuously test new audiences, creatives and campaign strategies to improve performance.

Requirements

• 3+ years of hands-on experience in digital marketing/performance marketing.
• Strong experience with Meta Ads and Google Ads.
• Good understanding of social media marketing and content.
• Working knowledge of GA4, Google Tag Manager and conversion tracking is preferred.
• Strong analytical and communication skills.
• Ability to independently manage campaigns and take optimisation decisions.
• Experience working with creative/design teams.

What We're Looking For

Someone who is hands-on, analytical, creative and takes ownership of digital marketing.

Candidates with proven experience managing paid campaigns and measurable results will be preferred.

Company Website: https://www.ploomm.com/ , https://ora.in/