Performance Marketing Analyst

Company Description Cloudologic is a cloud consulting and IT services company specializing in cloud operations, cybersecurity, and managed services. Headquartered in Singapore with strong roots in India, the organization leverages its presence in these tech-driven markets to combine deep technical expertise with practical innovation. Over the past decade, Cloudologic has built a global client base by delivering reliable, high-quality solutions that support complex business needs. Team members collaborate across regions, contributing to projects that help organizations modernize their infrastructure and strengthen their security posture. Applicants can expect to join a trusted partner focused on long-term client relationships and continuous improvement.

Role Description The Performance Marketing Analyst is a full-time, on-site role based in Hyderabad. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social, display, and email to drive qualified leads and measurable business outcomes. The analyst will monitor campaign performance daily, analyze marketing and sales data, identify trends, and generate actionable insights to improve ROI and reduce acquisition costs. Responsibilities include building dashboards and reports, collaborating with marketing and sales teams on targeting and messaging, running A/B tests, and ensuring accurate tracking and attribution. The role also involves communicating findings to stakeholders, recommending budget allocation, and supporting the continuous refinement of Cloudologic’s performance marketing strategy.

Qualification • Plan and execute performance marketing campaigns across Amazon, Walmart, Woolworths, Coles, Instacart, and similar platforms • Manage retail media campaigns via Criteo and CitrusAd platforms • Conduct campaign forecasting, budgeting, and KPI planning • Perform keyword research, bidding strategies, and ad optimization • Monitor campaign performance and optimize towards ROAS, CPC, CTR, and revenue targets • Develop test & learn strategies to improve campaign performance • Build reporting dashboards and present insights to stakeholders • Collaborate with cross-functional teams including Sales, Analytics, and eCommerce teams • Stay updated with retail media trends and platform innovations

Required Skills & Experience • 3–5 years of experience in eCommerce or performance marketing • Hands-on experience with Amazon Ads, Walmart Connect, or similar retail media platforms • Working knowledge of Criteo and CitrusAd is mandatory • Strong understanding of PPC, CPC, CPM campaign models • Experience managing campaigns across global markets (Australia / Canada preferred) • Strong analytical skills with ability to derive insights and actions from data • Proficiency in Excel and reporting tools • Strong communication and stakeholder management skills