Performance Marketing Analyst

Responsibilities:

• Own day-to-day execution across the paid-media mix: LinkedIn Ads, Google Ads, ABM display, intent-based platforms, YouTube, and retargeting channels.
• Translate channel-mix strategy from the Head of Marketing into live campaigns, audience builds, creative briefs, and daily optimisation.
• Build and operate a multi-stage retargeting funnel covering website visitors, product-page visitors, gated-content downloaders, demo-no-shows, and stalled-deal nurture cohorts.
• Audience segmentation, creative assignment per stage, and exit-criteria logic sit with this seat.
• Run named-campaign-level execution: LinkedIn ABM-tier campaigns paired to target account lists, Google Ads BoFu campaigns paired to competitor-comparison and use-case landing pages, ABM display retargeting paired to in-market account signals, intent-data campaigns once review-platform baselines support them.
• Own daily cost-per-qualified-pipeline (CPQP) discipline against the monthly benchmark.
• Weekly campaign reviews.
• Monthly creative rotation. Quarterly channel-budget reallocation proposals based on trailing 30-day CPQP performance.
• Coordinate with the in-house design team on creative production: paid-creative variants per funnel stage, A/B-test designs, and video creative for YouTube and LinkedIn video ads.
• Maintain the asset library with campaign-tagged assets.
• Build and maintain the performance-marketing dashboard in Looker Studio: spend, impressions, click-through rate, demo-booking volume, MQA volume, pipeline-sourced and pipeline-influenced dollars, sliced by channel and audience segment.
• Daily refresh; weekly review with the Head of Marketing.
• Support agency-or-in-house decisions on external performance partners: SLA enforcement, weekly performance review, and transition execution when scope changes. Must-have qualifications.

Requirements:

• Two or more years hands-on owning live paid-media spend in B2B SaaS with six figure ACV and multi-quarter sales cycles.
• Concrete example: shipped a LinkedIn campaign at meaningful monthly spend with CPQP discipline and trailing 90-day pipeline-sourced contribution reported.
• Hands-on LinkedIn Campaign Manager administrator-level fluency:
• Matched-audience builds, lookalike configuration, conversion API integration, Insight Tag setup, audience layering, and video-ads creative spec.
• Hands-on Google Ads administrator-level fluency: BoFu search campaigns, branded search defence, competitor-keyword targeting, negative-keyword discipline, B2B-appropriate Performance Max judgment.
• Named tool fluency: LinkedIn Campaign Manager, Google Ads, HubSpot Marketing Hub, GA4 and Looker Studio.
• Working comfort with one or more of: 6sense, Demandbase, Mutiny, Default.
• Track record of CPQP-or-equivalent pipeline-anchored measurement (not impressionor-click-anchored measurement).
• The candidate must be able to explain how they backcalculate paid spend to pipeline contribution without hand-waving the attribution layer.
• Minimum average monthly LinkedIn Ads budget managed: USD 15,000
• Academic requirement: Candidates must have scored 80% or above in either 10th or 12th grade. Nice-to-have qualifications
• Conversational AI, contact-centre AI, or BPO-adjacent SaaS experience.
• ABM-platform administrator-level experience (versus user-level).
• Meta Ads B2B retargeting experience.
• Video-ads production fluency (LinkedIn video, YouTube TrueView for B2B).
• Prior US buyer-side paid-media experience.