Performance Marketing Analyst

Responsibilities:

• Plan, execute, and optimise performance marketing campaigns across Google, Meta, and other digital platforms.
• Drive customer acquisition, conversions, revenue, and ROAS for the wellness brand.
• Manage campaign budgets, audience targeting, creatives, and landing-page performance.
• Track key metrics such as CAC, ROAS, CTR, CPL/CPA, and conversion rates.
• Conduct A/B testing and continuously optimise campaigns for better performance.
• Work closely with the creative, content, and e-commerce teams to drive growth.
• Analyse campaign data and prepare regular performance reports.

Requirements:

• 2-5 years of experience in Performance/Digital Marketing, preferably with a D2C, wellness, healthcare, Ayurveda, nutrition, beauty, or consumer brand.