Performance Marketing Analyst - Paid Social

Responsibilities:

• Drive sophisticated data interrogation and audience metric auditing to track full-funnel efficiency across the global paid social portfolio.
• Partner with onshore growth leads and local execution pods to decode ad delivery logic and mitigate platform inefficiencies.
• Monitor fatigue patterns, segment decay, and dynamic conversion lag to maintain a clean analytical feedback loop, ensuring high-leverage creative concepts achieve maximised return on spend.

Requirements:

• Systematically interrogate creative performance and programmatic delivery datasets across Meta, TikTok, and Pinterest to quantify wear-out curves and identify copy variation decay.
• Architect sophisticated data schemas and product segment definitions to optimise catalogue partitions within social automation suites, aligning product attributes with audience intent.
• Evaluate full-funnel attribution logic by auditing cost-per-acquisition variables and lookalike efficiency to deliver high-leverage, data-driven budget recommendations.
• Partner with onshore Creative Strategists to provide rapid mathematical validation regarding design frameworks, visual layouts, and high-impact hooks.
• Monitor conversion lag metrics and audience saturation rates, maintaining statistical reporting loops to mitigate visibility gaps and platform reporting lag.
• Conduct rigorous audits of downstream metrics within Amplitude to validate platform attribution and ensure a clean, cross-channel analytical environment.
• Possess a rigorous mathematical or statistical foundation with demonstrable fluency in the systematic interrogation, cleansing, and visualisation of expansive marketing datasets.
• Technical proficiency within the native analytical interfaces of Meta, TikTok, and Pinterest, complemented by a deep understanding of full-funnel web measurement utilities.
• Proven ability to synthesise multi-variable numerical datasets into high-leverage, actionable performance briefs for local execution pods and media specialists.
• Expertise navigating programmatic social orchestration suites.