{"@context":"https://schema.org","@type":"JobPosting","title":"Performance Marketer","description":"

Role & responsibilities

Plan and manage Google Ads campaigns across Search, Display, YouTube, Shopping & Performance Max.
Execute lead generation campaigns for education, D2C healthcare clients.
E- commerce Advertising strategy.
Manage ecommerce campaigns focused on ROAS and conversions.
Setup and monitor conversion tracking using GA4 and Google Tag Manager.
Perform keyword research, competitor analysis, audience targeting, and campaign optimization.
Continuously optimize campaigns based on CPL, CPA, CTR, ROAS, and conversion performance.
Prepare weekly/monthly performance reports and actionable insights.
Coordinate with creative and content teams for ad creatives and landing pages.

Preferred candidate profile

2 to 5 years of hands-on Google Ads experience.
Strong understanding of Performance Marketing, PPC, SEM, and campaign optimization.
Experience handling lead generation and ecommerce campaigns is mandatory.
Hands-on experience with GA4, Google Analytics, and GTM.
Ability to independently manage ad budgets and scaling strategies.
Strong analytical and problem-solving skills.
Agency experience will be an added advantage.

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