Performance marketer

Company Description The Circle is a modern perfume brand that centers on minimalism, memory, and mood to create quietly luxurious fragrances. The brand focuses on subtle scents that leave a lasting impression rather than loud, trend-driven statements. Every aspect of The Circle's perfumes, from composition to packaging, is crafted with intention, restraint, and a less, but better philosophy. The company values timeless design and sensory experiences that invite people to slow down and appreciate the pause.
Role Description The Performance Marketer will be responsible for planning, executing, and optimizing digital marketing campaigns to drive customer acquisition, retention, and revenue growth. Day-to-day tasks include managing paid media channels (such as search, social, and display), analyzing performance data, running A/B tests, and refining targeting and creatives based on insights. The role involves collaborating with brand, content, and design teams to ensure campaigns align with The Circle's aesthetic and positioning, as well as monitoring key metrics and preparing performance reports. This is a full-time, on-site role based in Kolkata, requiring close coordination with cross-functional teams and leadership to shape and scale the brand's growth strategy.
Qualifications

• Candidates should possess strong performance marketing skills, including experience with paid search, paid social, display advertising, and retargeting campaigns.
• Candidates should possess analytical skills, such as proficiency in marketing analytics tools, data interpretation, conversion rate optimization, and A/B testing.
• Candidates should possess digital strategy skills, including campaign planning, audience segmentation, funnel optimization, and budget management.
• Candidates should possess familiarity with e-commerce and DTC marketing, including tracking setups, attribution models, and revenue-focused metrics (ROAS, CAC, LTV).
• Candidates should possess strong communication and collaboration skills, with the ability to work closely with creative, brand, and product teams and present insights clearly.
• Relevant qualifications such as a bachelor's degree in Marketing, Business, Analytics, or a related field, along with experience in lifestyle, beauty, or luxury brands, are beneficial.
• Comfort with on-site work in Kolkata, a growth mindset, and an interest in fragrance, design, or minimalism are advantageous.