Performance Marketer
Infideck · Thiruvananthapuram · onsite · Posted 7d ago
Undisclosed2–7 yrsfulltimeSourced from
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About this role
Job Summary
Job Details
About the Role
Key Responsibilities
Performance Marketing
Analytics Tracking
Landing Page Conversion Optimization
Collaboration with Other Teams
Required Technical Skills
CMS E-commerce
Desired Qualities
Experience Qualifications
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Infideck is a digital marketing company focused on helping businesses grow through performance marketing, SEO, content, creative, web development, and other digital marketing solutions.
We are looking for an experienced Performance Marketer with at least 2 years of hands-on experience to manage and optimize paid advertising campaigns across digital platforms. The ideal candidate should be data-driven, performance-focused, and comfortable working closely with SEO, content, creative, and website development teams.
Job Details
Job Type: Full-Time
Department: Performance Marketing
About the Role
The Performance Marketer will be responsible for planning, executing, monitoring, and optimizing paid marketing campaigns to generate qualified leads, sales, traffic, and measurable business outcomes for Infideck's clients.
The candidate should have a strong understanding of Google Ads, Meta Ads, campaign strategy, audience targeting, conversion tracking, analytics, and performance optimization.
Key Responsibilities
Performance Marketing
- Plan, execute, and manage paid advertising campaigns across multiple digital platforms.
- Manage campaigns on Google Ads and Meta Ads.
- Develop campaign strategies based on client objectives, target audience, budget, and industry.
- Conduct keyword research and competitor analysis for paid campaigns.
- Create and manage Search, Display, Performance Max, YouTube, Shopping, and remarketing campaigns where applicable.
- Develop audience targeting strategies for Meta and other advertising platforms.
- Monitor campaign performance and identify opportunities for optimization.
- Optimize campaigns to improve CTR, CPC, CPL, CPA, ROAS, conversion rate, and overall campaign ROI.
- Manage advertising budgets effectively and ensure optimal allocation across campaigns.
- Conduct A/B testing for ads, audiences, landing pages, creatives, and campaign strategies.
- Identify underperforming campaigns and implement corrective actions.
Analytics Tracking
- Set up and monitor conversion tracking for lead generation and e-commerce campaigns.
- Work with the website development and technical teams to implement tracking requirements.
- Have working knowledge of Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads conversion tracking, and Meta Pixel.
- Analyze campaign data and provide actionable insights.
- Prepare performance reports and communicate campaign results to internal teams and clients.
- Track the complete conversion journey from ad click to landing page lead/conversion.
Landing Page Conversion Optimization
- Work closely with the Website Development team to improve landing pages for paid campaigns.
- Provide recommendations related to landing page structure, content, CTAs, forms, speed, and user experience.
- Identify potential conversion barriers and recommend CRO improvements.
- Ensure landing pages align with campaign keywords, ad messaging, and user intent.
Collaboration with Other Teams
- At Infideck, performance marketing works closely with multiple digital marketing functions. The candidate will collaborate with:
- SEO Team - for keyword research, search intent, landing pages, and organic/paid search alignment.
- Content Team - for ad copy, campaign content, blogs, and landing page content.
- Creative Team - for ad creatives, videos, banners, and social media assets.
- Website Development Team - for landing pages, tracking implementation, forms, and technical requirements.
- Account Management Team - for client communication, campaign updates, requirements, and reporting.
Required Technical Skills
- Google Ads: Search, Display, Performance Max, YouTube, Shopping Remarketing.
- Meta Ads: Facebook Instagram campaign setup, targeting, retargeting lead generation.
- Campaign Optimization: Keyword research, audience targeting, A/B testing, budget management and performance optimization.
- Analytics Tracking: GA4, Google Tag Manager, Google Ads Conversion Tracking Meta Pixel.
- Performance Metrics: CTR, CPC, CPL, CPA, Conversion Rate, ROAS ROI.
- Reporting: Campaign analysis, performance reporting and actionable insights.
- Landing Pages: Basic understanding of landing page optimization and CRO.
- Additional Platforms: Knowledge of LinkedIn Ads, Microsoft Ads or other paid media platforms is an advantage.
CMS E-commerce
- WordPress
- Shopify
- Wix
- Experience with other CMS and e-commerce platforms is an advantage.
Desired Qualities
- Strong analytical and data-driven mindset.
- Excellent understanding of paid advertising platforms.
- Ability to make decisions based on campaign data rather than assumptions.
- Strong problem-solving skills.
- Good understanding of customer journey and conversion funnels.
- Ability to manage multiple client campaigns simultaneously.
- Strong attention to detail.
- Ability to meet deadlines and manage advertising budgets responsibly.
- Good communication and reporting skills.
- Willingness to test new strategies and continuously improve campaign performance.
- Ability to work collaboratively with different teams.
- Ownership mindset with accountability for campaign performance
Experience Qualifications
- Minimum 2 years of hands-on experience in performance marketing.
- Proven experience managing Google Ads and Meta Ads campaigns.
- Experience handling lead generation and/or e-commerce campaigns.
- Experience working with multiple clients or in a digital marketing agency is preferred.
- Google Ads certification will be an added advantage.
- Experience with additional platforms such as LinkedIn Ads, Microsoft Ads, Snapchat Ads, or other paid media platforms will be an advantage.
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
CMSCampaignCROconversion ratecpccampaign optimizationAnalyticsConversion TrackingAudience TargetingConversion OptimizationBudget ManagementCampaign StrategyadvertisingBlogsBannersaccount managementCompetitor Analysis