Performance Marketer

We are looking for a highly driven and results-oriented Performance Marketer to take complete ownership of our paid marketing initiatives. This is an individual contributor role where you will be responsible for planning, executing, and optimizing campaigns independently to drive measurable business growth.

If youre someone who doesnt wait for instructions and can run campaigns like its your own budget on the linethis role is for you.

Key Responsibilities:
-Plan, execute, and manage performance marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid channels
-Own end-to-end campaign execution including audience targeting, ad creatives, bidding strategies, and budget allocation
-Continuously monitor and optimize campaigns to improve key metrics like CAC, ROAS, CTR, CVR, and LTV
-Conduct A/B testing across ad copies, creatives, landing pages, and funnels to enhance performance
-Analyze campaign data and derive actionable insights using tools like Google Analytics, ad platforms, and attribution tools
-Collaborate with content and design teams to improve campaign outcomes
-Manage and optimize marketing budgets efficiently, ensuring maximum ROI
-Stay updated with the latest trends, platform updates, and best practices in performance marketing

Skills & Requirements:
-4 to 5 years of hands-on experience in performance marketing or growth marketing
-Strong expertise in running ads across Google, Meta, and LinkedIn platforms
-Ability to independently plan, execute, and scale campaigns without supervision
-Data-driven mindset with strong analytical and problem-solving skills
-Solid understanding of marketing funnels, attribution models, and conversion tracking
-Experience with tools such as Google Analytics, GTM, Meta Ads Manager, and Google Ads
-Strong experimentation mindset with a focus on continuous optimization

What Were Looking For:
-Someone who can take full ownership of performance marketing without hand-holding
-A self-starter who can both strategize and execute campaigns
-A problem-solver who treats every campaign like a growth experiment

Qualification:

• Bachelors degree in Marketing, Business, Communications, or a related field (preferred but not mandatory)
• 45 years of hands-on experience in performance marketing, paid media, or growth marketing
• Proven track record of managing and scaling paid campaigns with measurable results (ROAS, CAC, conversions, etc.)
• Relevant certifications such as Google Ads, Meta Blueprint, or similar (preferred)
• Strong understanding of digital marketing tools, analytics, and tracking mechanisms