Performance Marketer

• We are looking for a highly driven and results-oriented Performance Marketer to take complete ownership of our paid marketing initiatives.
• This is an individual contributor role where you will be responsible for planning, executing, and optimizing campaigns independently to drive measurable business growth.
• If youre someone who doesnt wait for instructions and can run campaigns like its your own budget on the linethis role is for you.

Key Responsibilities:

• Plan, execute, and manage performance marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid channels
• Own end-to-end campaign execution including audience targeting, ad creatives, bidding strategies, and budget allocation
• Continuously monitor and optimize campaigns to improve key metrics like CAC, ROAS, CTR, CVR, and LTV
• Conduct A/B testing across ad copies, creatives, landing pages, and funnels to enhance performance
• Analyze campaign data and derive actionable insights using tools like Google Analytics, ad platforms, and attribution tools
• Collaborate with content and design teams to improve campaign outcomes
• Manage and optimize marketing budgets efficiently, ensuring maximum ROI
• Stay updated with the latest trends, platform updates, and best practices in performance marketing

Skills & Requirements:

• Bachelors degree in Marketing, Business, Communications, or a related field (preferred but not mandatory)
• 4-5 years of hands-on experience in performance marketing, paid media, or growth marketing
• Proven track record of managing and scaling paid campaigns with measurable results (ROAS, CAC, conversions, etc.)
• Relevant certifications such as Google Ads, Meta Blueprint, or similar (preferred)
• Strong understanding of digital marketing tools, analytics, and tracking mechanisms
• Strong expertise in running ads across Google, Meta, and LinkedIn platforms
• Ability to independently plan, execute, and scale campaigns without supervision
• Data-driven mindset with strong analytical and problem-solving skills
• Solid understanding of marketing funnels, attribution models, and conversion tracking
• Experience with tools such as Google Analytics, GTM, Meta Ads Manager, and Google Ads
• Strong experimentation mindset with a focus on continuous optimization

What Were Looking For:

• Someone who can take full ownership of performance marketing without hand-holding
• A self-starter who can both strategize and execute campaigns
• A problem-solver who treats every campaign like a growth experiment
• Performance Marketing & Paid Acquisition
• Google Ads / Meta Ads / LinkedIn Ads
• Campaign Optimization & A/B Testing
• ROAS, CAC & Conversion Rate Optimization (CRO)
• Google Analytics & GTM (Tracking & Attribution)
• Data-Driven Growth & Lead Generation
• Someone who can take full ownership of performance marketing without hand-holding
• A self-starter who can both strategize and execute campaigns
• A problem-solver who treats every campaign like a growth experiment