Performance Marketer

About the Role
We are looking for a data-driven and result-oriented Performance Marketing Specialist with at least 3 years of hands-on experience managing paid media campaigns across Google Ads, Meta Ads, and
Reddit Ads. The ideal candidate should have strong expertise in full-funnel performance marketing, advanced conversion tracking, and campaign optimisation with a focus on maximising ROI and
reducing acquisition costs.

Key Responsibilities

1. Performance Marketing

• Plan, execute, and optimise paid campaigns across:
  
• Google Ads
  
• Meta Ads (Facebook & Instagram)
  
• Reddit Ads
  
• Manage monthly advertising budgets while achieving lead generation and revenue targets.
  
• Develop and execute full-funnel marketing strategies for customer acquisition and remarketing.
  
• Continuously improve ROAS, CPA, CAC, CTR, Conversion Rate, and overall campaign efficiency
  

2. Google Ads

• Hands-on experience managing:
  
• Performance Max (PMax)
  
• Demand Gen Campaigns
  
• Search Campaigns
  
• Display Campaigns
  
• Video Campaigns
  
• Remarketing Campaigns
  
• Build audience strategies using first-party data and customer signals.
  
• Optimise bidding strategies, asset groups, audience signals, and conversion goals.
  

3. Meta Ads

• Manage lead generation and conversion-focused campaigns.
  
• Implement and troubleshoot:
  
• Meta Pixel
  
• Meta Conversion API (CAPI)
  
• Event Matching
  
• Server-side Tracking
  
• Create and optimise custom audiences, lookalike audiences, and retargeting campaigns.
  
• Analyse campaign performance and recommend optimisation strategies
  

4. Reddit Ads

• Plan and execute Reddit advertising campaigns.
  
• Configure Reddit Pixel and Conversion Tracking.
  
• Build subreddit-based audience targeting strategies.
  
• Monitor campaign performance and optimise based on engagement and conversions
  

5. Tracking & Analytics

• Implement complete tracking using:
  
• Google Tag Manager (GTM)
  
• Google Analytics 4 (GA4)
  
• Meta CAPI
  
• Reddit Pixel
  
• Set up and validate:
  
• Lead Tracking
  
• Purchase Tracking
  
• Custom Events
  
• Offline Conversion Imports
  
• Enhanced Conversions
  
• Troubleshoot tracking discrepancies between ad platforms and analytics tools
  

6. Reporting & Optimisation

• Prepare weekly and monthly performance reports.
  
• Analyse funnel performance and identify drop-off points.
  
• Conduct A/B testing for creatives, landing pages, audiences, and bidding strategies.
  
• Collaborate with design, content, and sales teams to improve campaign performance
  

Required Skills

• 3+ years of experience in Performance Marketing.
  
• Strong expertise in:
  
• Google Ads
  
• Meta Ads
  
• Reddit Ads
  
• Hands-on experience with:
  
• Performance Max (PMax)
  
• Demand Gen Campaigns
  
• Search Campaigns
  
• Display Campaigns
  
• Video Campaigns
  
• Advanced knowledge of:
  
• GA4
  
• Google Tag Manager
  
• Meta Conversion API (CAPI)
  
• Reddit Pixel
  
• Enhanced Conversions
  
• Server-side Tracking
  
• Experience in implementing end-to-end conversion tracking and attribution.
  
• Strong analytical and problem-solving skills.
  
• Excellent understanding of marketing funnels and attribution models
  
• Proficiency in Microsoft Excel or Google Sheets for reporting and analysis
  

Preferred Qualifications

• Experience in real estate, rental, proptech, e-commerce, or lead generation businesses.
  
• Experience integrating CRM platforms (such as Zoho CRM) with advertising platforms.
  
• Familiarity with landing page optimisation and CRO (Conversion Rate Optimisation).
  
• Knowledge of Looker Studio for dashboard creation.
  
• Google Ads and Google Analytics certifications are an added advantage.
  

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
  
• Customer Acquisition Cost (CAC)
  
• Return on Ad Spend (ROAS)
  
• Conversion Rate
  
• Lead Quality
  
• Marketing Qualified Leads (MQLs)
  
• Sales Qualified Leads (SQLs)
  
• Revenue Generated
  
• Funnel Conversion Rate
  
• Tracking Accuracy (Pixel/CAPI/GA4)
  

What We're Looking For

• Strong analytical mindset with attention to detail.
  
• Ability to manage multiple campaigns simultaneously.
  
• Proactive approach to testing, learning, and optimisation.
  
• Excellent communication and stakeholder management skills.
  
• Passion for digital marketing and continuous learning
  

CTC - 5 - 6L