Performance Marketer

We are looking for a results-driven Performance Marketer to manage and scale digital advertising campaigns for ArthaX.ai and Lomos.

The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads, with a proven ability to generate high-quality leads and optimize campaigns based on measurable business outcomes.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google, and LinkedIn.
• Generate high-quality leads and continuously improve lead quality and conversion rates.
• Monitor and optimize key metrics such as CPL, CPA, CAC, CTR, CPC, conversion rate, and ROAS.
• Conduct audience research, competitor research, keyword research, and campaign analysis.
• Perform A/B testing of ad creatives, copy, audiences, landing pages, and CTAs.
• Work with the sales team to track lead quality and conversion from lead to customer.
• Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, UTM tracking, and related tools.
• Analyze campaign performance and prepare regular performance reports.
• Work with the design and content teams to develop high-performing ad creatives and campaigns.
• Identify opportunities to improve landing pages, funnels, and overall customer acquisition.
• Experiment with new marketing channels and growth strategies.
• Manage advertising budgets efficiently and ensure campaigns deliver measurable ROI.

Requirements

• 3–5 years of hands-on experience in Performance Marketing or Growth Marketing.
• Strong experience with Meta Ads and Google Ads.
• Working knowledge of LinkedIn Ads.
• Strong understanding of paid lead generation and conversion campaigns.
• Good analytical and data-driven decision-making skills.
• Experience with GA4, Google Tag Manager, conversion tracking, and UTM parameters.
• Strong understanding of digital marketing metrics and sales funnels.
• Ability to work independently and take complete ownership of campaigns.
• Good communication and collaboration skills.

Preferred

• Experience in B2B SaaS, CRM, AI, Technology, or EdTech.
• Experience with lead-generation campaigns.
• Knowledge of CRO and landing-page optimization.
• Experience working with CRM systems and tracking leads through the sales funnel.
• Experience managing campaigns with significant monthly ad budgets.

What We Expect

We are looking for someone who can go beyond simply running advertisements. You should be able to understand the complete funnel — Ad Spend → Leads → Qualified Leads → Sales Opportunities → Customers → Revenue — and continuously optimise campaigns to improve business results.