Performance Marketer

PERFORMANCE MARKETER

Job Description | Geekonomy Technology Private Limited

Location: Bengaluru (In-office) | Full-Time

About Geekonomy

We are a growth systems company that partners with businesses to create structure, clarity and momentum in how they grow. We believe growth is not achieved through isolated efforts, but through well-built systems that work together over time.

Our work sits at the intersection of strategy, technology, branding, and marketing, bringing these elements together into integrated systems designed to scale.

Turn insights into action and action into growth

We are looking for a results-driven Performance Marketer who can plan, execute and optimize paid marketing campaigns across multiple digital channels. The ideal candidate should have a strong analytical mindset, experience managing advertising budgets, and a proven track record of generating qualified leads, improving conversion rates, maximizing return on ad spend (ROAS) and lowering Customer Acquisition Cost (CAC) through data analysis, relentless A/B testing, and campaign refinement.

This role requires someone who can combine creativity with data to drive measurable business growth.

Key Responsibilities

Campaign Management

• Plan, launch and manage paid advertising campaigns across:
• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Other relevant performance channels
• Monitor and optimize campaigns daily to improve performance and efficiency.
• Manage campaign budgets and ensure optimal allocation of spend.

Lead Generation & Conversion Optimization

• Drive qualified lead generation through paid channels.
• Improve conversion rates across landing pages and marketing funnels.
• Conduct A/B testing for ad creatives, copy, audiences, and landing pages.
• Work closely with design and content teams to develop high-converting creatives.

Analytics & Reporting

• Track key performance metrics including:
• CPL (Cost per Lead)
• CAC (Customer Acquisition Cost)
• ROAS (Return on Ad Spend)
• CTR (Click Through Rate)
• Conversion Rates
• Build and maintain performance dashboards.
• Generate weekly and monthly performance reports with actionable insights.

Audience & Funnel Strategy

• Develop audience targeting and retargeting strategies.
• Create and optimize customer acquisition funnels.
• Analyse user behaviour and customer journeys to identify growth opportunities.

Marketing Automation & Tracking

• Implement and maintain tracking using:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Conversion APIs
• CRM integrations
• Ensure accurate attribution and campaign measurement.

What We're Looking For

Must Have:

• 2-6 years of experience in Performance Marketing or Digital Marketing.
• Hands-on experience with Google Ads, Meta Ads and LinkedIn Ads.
• Strong understanding of lead generation and conversion funnels.
• Experience with GA4, Google Tag Manager, and marketing attribution.
• Ability to analyse data and make data-driven decisions.
• Proficiency in Excel/Google Sheets.

Preferred:

• Experience running campaigns for B2B services, SaaS, startups, or agencies.
• Knowledge of SEO fundamentals.
• Familiarity with CRM platforms such as HubSpot, Zoho CRM, or Salesforce.
• Basic understanding of landing page optimization and CRO.
• Self-starter with a bias for ownership and accountability

How Success is Measured

• Campaign ROI and Return on Ad Spend (ROAS)
• Lead volume, quality, and cost per acquisition (CPA)
• Establish reliable tracking and reporting systems.
• Month-on-month improvement in campaign performance
• Timely and accurate delivery of performance reports
• Create a repeatable framework for scaling marketing campaigns.

What We Offer

• Opportunity to build and own the performance marketing function from the ground up
• A collaborative, high-trust environment with direct access to leadership
• Exposure to diverse projects across web, mobile, and enterprise technology
• Competitive compensation aligned with experience and skills
• Continuous learning and growth opportunities

Equal Opportunity Employer

At Geekonomy, we believe that unique perspectives make us stronger. We are proud to be an equal opportunity employer and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need.

Geekonomy is an Equal Opportunity Employer. We are committed to fostering an inclusive and diverse workplace and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, disability, or any other characteristic protected by law.

Join us on our mission to transform and grow businesses through clarity!