Performance Marketer

Performance Marketing

• Independently manage Google Ads and Meta Ads accounts for multiple hospital branches and specialties.
• Plan, launch, and optimize paid campaigns across Google Search, Performance Max, Display, YouTube, Demand Gen, and Meta Lead Generation campaigns.
• Ensure campaigns meet lead generation, CPL, CPA, and ROAS targets.
• Manage and optimize monthly advertising budgets effectively.

Campaign Optimization

• Monitor campaign performance daily and implement optimization strategies.
• Perform keyword research, search term analysis, and competitor benchmarking.
• Optimize bids, budgets, audiences, placements, ad copies, and creatives.
• Implement negative keywords and audience exclusions to improve lead quality.
• Scale high-performing campaigns while maintaining efficiency.

Google & Meta Ads Management

• Build campaign structures from scratch based on business objectives.
• Create and optimize Responsive Search Ads, Performance Max, Demand Gen, Display, and YouTube campaigns.
• Manage Meta campaigns including Lead Generation, Conversion, Traffic, Engagement, and Remarketing.
• Develop Custom Audiences, Lookalike Audiences, and Retargeting campaigns.
• Conduct A/B testing of creatives, ad copies, audiences, and landing pages.

Tracking & Analytics

• Configure and manage:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Ads Conversion Tracking
• Meta Pixel
• Enhanced Conversions
• UTM Tracking
• Validate end-to-end lead tracking and troubleshoot tracking issues.
• Coordinate with developers for implementation of tracking scripts and events.

Reporting & Insights

• Prepare daily, weekly, and monthly performance reports.
• Monitor key metrics including:
• Spend
• Leads
• CPC
• CTR
• CPL
• CPA
• Conversion Rate
• ROAS
• Revenue Attribution
• Share actionable insights and recommendations for campaign improvement.

Cross-functional Collaboration

• Work closely with CRM, Call Centre, Creative, and Web Development teams.
• Ensure timely launch of campaigns, landing pages, and promotional offers.