COIMBATORE · FULLTIME
Performance Marketer
InFynd
Coimbatore · onsite · Posted 30d ago
Sourced from
Undisclosed2–5 yrsfulltimeCoimbatore
About a minute. You'll make an account on the way through.
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Section · 01
About this role
Performance Marketing Demand Generation
- Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, YouTube Ads, and Display Networks.
- Manage and scale monthly marketing budgets from \u20b910 Lakhs to \u20b91 Crore+.
- Drive qualified leads, demo bookings, free trial signups, and revenue opportunities.
- Develop and execute full-funnel demand generation campaigns across multiple geographies. Account-Based Marketing (ABM)
- Build and execute ABM campaigns targeting enterprise and mid-market accounts.
- Create audience segments based on industry, company size, intent signals, and buying stages.
- Work closely with sales teams to align target account strategies. Marketing Automation Lead Nurturing
- Design and implement automated lead nurturing workflows.
- Manage integrations between CRM, marketing automation, and advertising platforms.
- Develop lead scoring models and lifecycle marketing programs.
- Optimize lead handoff processes between marketing and sales. Conversion Rate Optimization (CRO)
- Improve landing page conversion rates and user journeys.
- Conduct A/B testing on ads, landing pages, forms, and CTAs.
- Analyze funnel performance and identify drop-off points.
- Increase visitor-to-lead and lead-to-customer conversion rates. Analytics Revenue Attribution
- Increase visitor-to-lead and lead-to-customer conversion rates.
- Analyze funnel performance and identify drop-off points.
- Conduct A/B testing on ads, landing pages, forms, and CTAs.
- Improve landing page conversion rates and user journeys.
- Optimize lead handoff processes between marketing and sales.
- Develop lead scoring models and lifecycle marketing programs.
- Manage integrations between CRM, marketing automation, and advertising platforms.
- Design and implement automated lead nurturing workflows.
- Work closely with sales teams to align target account strategies.
- Create audience segments based on industry, company size, intent signals, and buying stages.
- Build and execute ABM campaigns targeting enterprise and mid-market accounts.
- Develop and execute full-funnel demand generation campaigns across multiple geographies.
- Drive qualified leads, demo bookings, free trial signups, and revenue opportunities.
- Manage and scale monthly marketing budgets from \u20b910 Lakhs to \u20b91 Crore+.