Performance Marketer

About the Role

We're looking for a data-driven Performance Marketing Manager to own and scale paid acquisition across Meta Ads and Google Ads, with a strong focus on geo-targeted campaigns. You'll be responsible for planning, executing, and optimizing campaigns that drive measurable business outcomes leads, conversions, or revenue — across multiple markets and locations.

This is a hands-on role for someone who lives in Ads Manager and Google Ads dashboards, thinks in CPL/CPA/ROAS, and knows how to squeeze more performance out of every rupee of ad spend.

Key Responsibilities

• Plan, launch, and manage performance marketing campaigns across Meta (Facebook & Instagram) Ads and Google Ads (Search, Display, Performance Max, YouTube).
• Design and execute geo-targeted campaigns — city/pincode-level targeting, radius targeting, location-based bid adjustments, and localized ad creative/copy for different regions.
• Own the full campaign lifecycle: audience research, targeting strategy, budget allocation, bid management, creative briefing, launch, and optimization.
• Continuously monitor and optimize campaigns against key metrics (CTR, CPC, CPL, CPA, ROAS, conversion rate) through A/B testing of creatives, copy, audiences, and landing pages.
• Manage and allocate monthly ad budgets across channels and geographies to maximize ROI.
• Set up and maintain conversion tracking, UTM structures, and attribution (Meta Pixel, Google Tag Manager, Google Analytics/GA4, conversion APIs).
• Build weekly/monthly performance reports and dashboards with actionable insights for leadership.
• Collaborate with design and content teams to brief high-performing ad creatives and landing pages.
• Stay current with platform updates (iOS/privacy changes, Meta/Google policy updates, new ad formats) and proactively adapt strategy.
• Run competitor and market research to identify new targeting opportunities and geo-expansion potential.

Requirements

• 2–4 years of hands-on experience running paid campaigns on both Meta Ads Manager and Google Ads (agency or in-house).
• Proven experience with geo-targeted / location-based campaigns — multi-city or multi-region campaign management.
• Strong understanding of performance metrics and unit economics (CAC, LTV, ROAS, CPL, CPA).
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Meta Pixel/Conversions API.
• Comfortable working with budgets, forecasting spend, and reporting ROI to stakeholders.
• Strong analytical skills — comfortable in Excel/Google Sheets (pivot tables, basic formulas); Looker Studio/Data Studio experience is a plus.
• Excellent communication skills to coordinate with creative, sales, and leadership teams.
• Google Ads and/or Meta Blueprint certification is a plus.

Good to Have

• Experience with other paid channels (LinkedIn Ads, programmatic/DV360, native ads).
• Experience with performance marketing for local/multi-location businesses (real estate, D2C, retail chains, franchises, etc.).
• Familiarity with CRM/marketing automation tools (HubSpot, Zoho, etc.) for lead tracking.
• Basic understanding of SEO/organic to complement paid strategy.

What We Offer

• Ownership of a meaningful ad budget with direct impact on business growth.

• A fast-paced environment where you'll work directly with founders/leadership.