Performance Marketer

Role & responsibilities

Plan, set up, and manage paid campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, PMax, Display), and other relevant platforms (LinkedIn, YouTube, Marketplaces).

• Own campaign performance metrics CTR, CPC, CPL, CPA, ROAS and continuously optimize for efficiency and scale.
  
• Conduct A/B testing on ad creatives, audiences, landing pages, and bidding strategies.
  
• Manage budgets across campaigns and platforms, ensuring optimal allocation based on performance data.
  
• Collaborate with the creative/design team to brief and refine ad creatives, videos, and copy for different funnel stages.
  
• Build and manage re targeting funnels and lookalike/custom audiences.
  
• Track and report performance through dashboards (Google Analytics, Meta Ads Manager, Google Ads, Looker Studio, etc.).
  
• Coordinate with the ecommerce team to align paid campaigns with product launches, offers, and inventory.
  
• Stay updated with platform algorithm changes, ad policies, and emerging performance marketing trends (including AI-driven a d tools).
  
• Support the SEO/content team with paid amplification of blogs, landing pages, and organic content when relevant.
  
• Assist in tracking performance of WhatsApp/Email campaigns where paid and owned channels intersect.
  

Preferred candidate profile

• Minimum 1 year of hands-on experience managing paid campaigns on Meta Ads and Google Ads (agency or in-house).
• Working knowledge of Google Ads (Search, PMax, Display) and Meta Ads Manager.
• Understanding of key metrics: CPL, CPA, ROAS, CTR, conversion tracking, and pixel/tag implementation.
• Familiarity with Google Analytics (GA4), Google Tag Manager, and basic reporting tools (Excel/Google Sheets, Looker Studio a plus).
• Basic understanding of landing page optimization and conversion rate optimization (CRO).
• Strong analytical mindset — comfortable reading data and translating it into actionable optimizations.
• Good communication skills to collaborate with creative, sales, and ecommerce teams.
• Bonus: Experience with LinkedIn Ads, WhatsApp Business API campaigns (e.g., WATI), or performance marketing in home security/electronics/D2C/B2B hybrid businesses.