Performance Marketer

Performance Marketer (Digital Marketing)

Location: Pitampura, Delhi (Onsite – Full-Time)

Ad Budget Managed: ₹30K – ₹1 Lakh/month (Google + Meta)

Experience: 3+ Years

Website: linkedin.com/company/gryd-co

If your idea of performance marketing goes beyond simply running ads and hitting publish,

we'd love to meet you. We are seeking a Performance Marketer who understands the full

lifecycle of paid campaigns, makes decisions backed by data, and takes complete ownership

from strategy and execution to measurable business outcomes.

ABOUT GRYD CO.

Gryd Co. is India's only jewellery-focused creative agency. With 5 years in the field and 80+

brand partnerships across the country, we help jewellery brands build stronger visibility, sharper

positioning, and lasting brand presence.

We are growing fast and we need a high-performance marketer to drive paid growth for our

premium jewellery clients — someone who doesn't just run campaigns, but owns the

performance function with pride.

ROLE OVERVIEW

Full-cycle performance role: from campaign strategy to optimisation to reporting — you own it all.

You will strategise, execute, and optimise paid campaigns on Meta (Facebook & Instagram)

and Google Ads (Search, Display & Shopping) for premium jewellery brands. You manage

monthly ad budgets between ₹30K and ₹1 Lakh across platforms — not just running ads, but

building structured, insight-led campaigns that drive measurable business outcomes.

WHAT WE MEAN BY PERFORMANCE MARKETER

A performance marketer at Gryd is someone who:

• Understands and builds campaign architecture — not as an executor, but as a strategist

who knows when to follow best practices and when to break them

• Can identify audience signals, creative fatigue, and funnel drop-offs and act on them

proactively

• Handles budget allocation with precision and confidence — not guesswork or over-spend

• Sets a clear optimisation hypothesis for every test — no random changes, no open loops

• Reviews their own campaign data, tracks their own KPIs, and holds themselves to a

performance standard before anyone else does

• Treats every underperforming campaign as data, not as failure

• Never blames the creative team, the platform, or the client brief — they optimise or they

learn

KEY RESPONSIBILITIES

Campaign Strategy & Execution

• Strategise and execute paid campaigns on Meta Ads (Facebook & Instagram) and Google

Ads (Search, Display & Shopping)

• Manage monthly ad budgets of ₹30K–₹1 Lakh across Google and Meta — with full

accountability for spend efficiency

• Build structured campaign architecture: audience segmentation, funnel mapping, ad set

organisation

• Own and optimise campaigns end-to-end — not just run them

Accountability & Reporting

• Monitor and own performance metrics: ROAS, CAC, CTR, CPA, conversion rate

• Build performance reports with clear insights and actionable recommendations — not just

data dumps

• Share weekly performance reviews: what worked, what didn't, and what's changing

• Maintain dashboards, campaign documentation, and audit trails

Testing & Optimisation

• Design and execute A/B tests across creatives, audiences, landing pages, and copy with

clear hypotheses

• Identify patterns in performance data and translate them into optimisation actions

• Conduct competitor and trend research to stay ahead of the curve

• Raise blockers early — waiting until a campaign fails before flagging it is not acceptable

Tracking & Infrastructure

• Ensure accurate tracking via GA4, GTM, and Meta Pixel / Events Manager

• Coordinate with creative and performance teams for timely asset delivery

• Proactively flag tracking issues, attribution discrepancies, and data gaps

WHAT WE'RE LOOKING FOR

• 3+ years experience in Meta Ads Manager and Google Ads
• Exposure to D2C, lifestyle, or premium ecommerce brands
• Demonstrated ability to strategise campaigns — not just execute
• Experience managing high-ticket or jewellery/luxury brands
• Hands-on experience managing ₹30K– ₹1L/month budgets
• Familiarity with CRM / sales tools (HubSpot, Zoho, etc.)
• Strong understanding of campaign structure,targeting, budgeting, and funnels
• Network in the jewellery or creative industry
• Working knowledge of GA4, GTM, Meta Events Manager
• Experience with shopping campaigns and product feed optimisation
• Radical ownership over your campaigns and outcomes
• Self-directed — needs zero hand-holding
• Strong analytical and reporting skills Clear communication and structured thinking

WHY GRYD CO.

• India's only jewellery-focused creative agency — a niche that sells itself

• 80+ brand portfolio — you are optimising something with proven credibility and results

• Direct access to the founding team — no layers, no politics, just execution

• Real ownership of a performance function — not a cog in a large marketing machine

• A company that is actively growing — your contribution shapes what comes next

• High-trust environment — if you deliver, you are given more runway, not more oversight