Performance Marketer

Company Description

Tekas Footcare Private Limited is transforming footwear in India by offering personalized, technology-enabled solutions for pain-free movement. Using a foot scanning kit, the company designs custom insoles and footwear tailored to each customer's unique needs. It also provides stylish readymade footwear with built-in arch support, combining comfort, convenience, and affordability through online ordering and home delivery. A team of podiatrists reviews scans and recommends appropriate products, ensuring expert care and targeted support. Tekas Footcare is driven by a mission to reduce foot pain across India, empower active lifestyles, and collaborate with health professionals to improve foot health nationwide.

Role Description

The Performance Marketer will be responsible for planning, executing, and optimizing paid marketing campaigns across digital channels to drive customer acquisition, engagement, and revenue growth. Day-to-day activities include managing paid search, social ads, and display campaigns; conducting A/B tests on creatives, audiences, and landing pages; and monitoring performance metrics to improve ROI and reduce cost per acquisition. The role involves collaborating with product, design, and content teams to ensure consistent messaging, building and maintaining marketing dashboards, and preparing regular performance reports.

We're looking for someone with 3+ years of rich hands-on experience in performance marketing, particularly in managing campaigns, driving customer acquisition, and improving ROAS/conversions.

This is a full-time, on-site role based in Bengaluru, requiring close coordination with cross-functional teams to support brand awareness and growth initiatives.

Qualifications

• Strong skills in digital advertising and performance marketing, including paid search (SEM), paid social, and display campaigns.
• Proficiency in analytics and optimization tools, such as Google Analytics, ad platform dashboards, and A/B testing frameworks.
• Experience with campaign planning and execution, audience targeting, budget management, and ROI-focused optimization.
• Ability to collaborate with creative and product teams on marketing assets, landing pages, and customer journeys.
• Relevant bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• Strong numerical and analytical mindset, with attention to detail and data-driven decision-making.
• Excellent written and verbal communication skills, with the ability to present insights and recommendations clearly.
• Prior experience in e-commerce, D2C brands, or health/wellness products is an advantage.
• Comfort working in a fast-paced, on-site environment in Bengaluru, with a focus on experimentation and continuous improvement.