Performance Marketer

-# Job Title: Performance Marketing Executive (E-commerce & Lead Generation)

**Location:** E-154, Sector 63, Noida, Uttar Pradesh

**Company:** TRUEiSENSE

## About TRUEiSENSE

TRUEiSENSE is a leading provider of intelligent sensor-based lighting, energy monitoring, and automation solutions. We help businesses optimize energy consumption through innovative IoT-enabled technologies across commercial buildings, warehouses, healthcare, manufacturing, hospitality, smart infrastructure, and residential spaces.

We are looking for a highly motivated **Performance Marketing Executive** with proven experience in **e-commerce marketing and paid advertising** to drive online sales, generate high-quality B2B leads, and maximize campaign performance.

## Key Responsibilities

* Plan, execute, and optimize paid advertising campaigns across **Meta Ads, Google Ads, LinkedIn Ads, and YouTube Ads**.

* Drive revenue for our **Shopify-based e-commerce store** while generating qualified B2B leads.

* Manage campaign budgets and continuously optimize **ROAS, CPA, CPL, CTR, and Conversion Rate**.

* Launch and optimize Search, Shopping, Display, Performance Max, and Remarketing campaigns.

* Monitor campaign performance and prepare weekly/monthly reports with actionable insights.

* Implement and manage **Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API**.

* Conduct A/B testing of creatives, audiences, landing pages, and campaign strategies.

* Collaborate with the design and content teams to create high-converting ad creatives.

* Optimize product feeds, landing pages, and conversion funnels to improve sales and lead quality.

* Stay updated with the latest digital marketing trends, platform updates, and AI-powered advertising tools.

## Required Skills & Experience

* **25 years of hands-on experience** in Performance Marketing.

* Proven experience managing **e-commerce advertising campaigns** with measurable results.

* Strong expertise in:

* Meta Ads Manager

* Google Ads

* Google Analytics 4 (GA4)

* Google Tag Manager (GTM)

* Meta Pixel & Conversion API

* Experience with **Shopify** or other e-commerce platforms.

* Strong understanding of conversion tracking, attribution models, remarketing, and audience targeting.

* Ability to analyze campaign data and optimize for maximum ROI.

* Excellent analytical, communication, and problem-solving skills.

## Preferred Qualifications

* Experience in **B2B lead generation** campaigns.

* Knowledge of SEO and Conversion Rate Optimization (CRO).

* Familiarity with CRM tools and marketing automation platforms.

* Experience marketing electrical, lighting, IoT, industrial, or technology products will be an added advantage.

## Why Join TRUEiSENSE?

* Work with one of India's growing brands in **Smart Lighting, Energy Monitoring, and Automation**.

* Opportunity to manage campaigns across both **E-commerce** and **B2B Lead Generation**.

* Exposure to innovative IoT and energy-efficient technologies.

* Performance-driven growth opportunities and a collaborative work environment.

## Job Type

**Full-Time | On-site**

## Location

**TRUEiSENSE**

**E-154, Sector 63, Noida, Uttar Pradesh**