Performance Marketer

We are looking for a data-obsessed Performance Marketer who can scale user acquisition and revenue across Tamasha's portfolio of apps. This is a high-ownership role where you will own paid media budgets end-to-end, from strategy to execution to optimisation. You will partner closely with Growth, Product, and Creative teams to turn ad spend into sustainable, profitable growth, constantly testing, measuring, and iterating to beat target ROAS and CAC across channels.

The candidate will have responsibilities across the following functions:

Paid Media Strategy and Execution:

• Plan, launch, and manage performance campaigns across Meta, Google, TikTok, and other paid channels.
• Own budget allocation across channels and campaigns to hit CAC, ROAS, and LTV targets.
• Continuously test ad creatives, audiences, bidding strategies, and placements to improve efficiency.

Data-Driven Optimisation:

• Build and maintain dashboards to track spend, CAC, ROAS, LTV, and cohort payback across apps.
• Run rigorous A/B tests on creatives, funnels, and landing pages; translate results into action.
• Partner with Data and Analytics teams to build attribution models and MMM frameworks.

Cross-Functional Collaboration:

• Work with Creative and Design teams to brief and produce high-performing ad assets at scale.
• Partner with Product on landing pages, onboarding flows, and in-app funnels to lift conversion.
• Collaborate with Finance on budget planning, forecasting, and marketing ROI reporting.

Market and Competitive Intelligence:

• Track platform, auction, and privacy changes (iOS/Android) that impact acquisition performance.
• Monitor competitor campaigns and positioning across live streaming, gaming, and social apps.
• Identify new channels and networks (influencer, affiliate, programmatic) worth testing.

Growth and Monetisation:

• Own full-funnel growth levers across acquisition, activation, and re-engagement (AARRR).
• Partner with Monetisation teams to optimise campaigns around coins, gifting, and subscriptions.
• Drive creator and influencer acquisition campaigns to fuel supply-side growth.

Requirements:

• 4-6 years of hands-on performance marketing experience across Meta, Google, and app-install campaigns.
• Strong analytical skills, comfortable with SQL, spreadsheets, and marketing dashboards.
• Proven experience scaling paid acquisition for consumer apps with large user bases (1M+ installs preferred).
• Deep understanding of mobile attribution, MMPs (AppsFlyer, Adjust, Branch), and funnel metrics.
• Excellent communication skills; ability to work cross-functionally with Product, Creative, and Data teams.
• Prior experience in Social Entertainment, Gaming, or Consumer Tech strongly preferred.

Nice-to-Have:

• Hands-on experience with Amplitude, Mixpanel, CleverTap, or Firebase.
• Exposure to creator economy platforms or social networking products.
• Experience at a high-growth startup (Series A-C stage).
• Familiarity with marketing mix modelling (MMM) or incrementality testing.