Performance Marketer

Job Role - Performance Marketer Level AM / Manager

Experience 6–8 Years

Location Mumbai (On site)

Reports to GTM Head

CTC - 15 lpa

WHAT YOU'LL OWN

• End-to-end execution of paid B2B lead gen campaigns targeting US enterprise buyers CFOs, Controllers, Finance Leaders
• ABM campaign strategy and activation: 1:1, 1:few, and 1:many across LinkedIn, intent data platforms, and display
• Coordinate with Sales on lead handoff protocols, MQL-to-SQL conversion, and pipeline quality feedback loops
• Campaign performance tracking, attribution reporting, and funnel contribution analysis (CAC, CPL, MQL-to-SQL benchmarks)
• Martech stack ownership — ad platforms, CRM sync, intent data, and analytics tooling
• Integrate GEO (Generative Engine Optimization) thinking into campaign and content strategy to protect inbound visibility

MUST HAVES

• 6–8 years in B2B performance marketing; agency background strongly preferred
• Proven track record running paid lead gen campaigns for US-market B2B brands
• Hands-on ABM execution experience — not just strategy; actual campaign activation
• Strong command of LinkedIn Campaign Manager, Google Ads, and Meta for B2B
• Working knowledge of CRM platforms (HubSpot / Salesforce) and UTM / attribution hygiene
• Understanding of GEO and its downstream impact on organic and paid lead gen strategy
• Analytical mindset — comfortable owning and presenting performance metrics to leadership

GOOD TO HAVE

• Experience running programmatic ad campaigns (DSPs, DV360, or equivalent)
• Exposure to intent data platforms — 6sense, Bombora, or similar
• Familiarity with outbound/SDR tooling: Smartlead, Apollo, Sprouts, or sequencing platforms
• Understanding of the US accounting, finance outsourcing, or professional services sector

Regards,

Neha Khandelwal

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