Performance Marketer

Location: Malad West

Experience: 2+ yrs

Role: Performance Marketer

Role Definition

The Performance Marketer is responsible for planning, executing, and optimizing paid marketing campaigns across digital platforms such as Meta, Google, and LinkedIn. The role focuses on driving high-quality lead generation, improving conversion rates, and maximizing return on investment (ROI) through data-driven strategies. This role plays a critical part in scaling business growth across all company verticals by managing end-to-end campaign performance and funnel efficiency.

Responsibility Deliverable

• Campaign Strategy & Planning:
• Develop campaign strategies aligned with business goals (lead generation, awareness, conversions)
• Define target audience, funnel stages, and platform mix
• Plan budgets and allocate spends across campaigns
• Paid Ads Execution:
• Set up and manage campaigns on Meta Ads, Google Ads, and LinkedIn Ads
• Create campaign structures including ad sets, creatives, and targeting
• Ensure proper implementation of tracking mechanisms (pixels, events)
• Campaign Optimization & Scaling:
• Monitor campaign performance on a daily basis
• Optimize key metrics such as CPL, CTR, CPC, and conversion rates
• Scale high-performing campaigns and pause underperforming ones
• Funnel & Landing Page Coordination:
• Work closely with content and design teams to create high-converting landing pages
• Ensure alignment between ad creatives, messaging, and landing pages
• Continuously improve conversion funnels
• Data Tracking & Analytics:
• Track campaign performance using Ads Manager, Google Analytics (GA4), and other tools
• Analyze user behavior and campaign data to identify optimization opportunities
• Maintain accurate reporting dashboards
• Lead Quality & CRM Coordination:
• Coordinate with CRM/automation team to monitor lead quality
• Optimize campaigns based on sales feedback and lead conversion data
• Ensure proper lead tracking and attribution
• Experimentation & Growth:
• Conduct A/B testing for creatives, audiences, and campaign strategies
• Explore new channels, formats, and campaign ideas
• Stay updated with platform changes and industry trends

Tasks & Activities

• Plan and launch campaigns weekly/monthly across platforms
• Perform A/B testing on creatives, copies, and audiences
• Monitor daily performance and budget utilization
• Optimize campaigns 23 times per week
• Coordinate with content and design teams for creatives
• Work with CRM team for lead tracking and nurturing alignment
• Prepare and share weekly and monthly performance reports
• Identify new growth opportunities and scaling strategies

Measurement Metrics

• Cost per Lead (CPL)
• Cost per Click (CPC)
• Click-Through Rate (CTR)
• Conversion Rate (Landing Page & Campaign level)
• Return on Ad Spend (ROAS)
• Lead Volume vs Target
• Lead Quality (based on CRM/sales feedback)
• Campaign ROI and revenue contribution
• Funnel conversion rates (click to lead, lead to customer)