Performance Marketer

About the Role

We are looking for a results-driven Performance Marketing Executive to join our team. The ideal candidate should be passionate about digital marketing, paid advertising, and data-driven decision-making. If you enjoy optimizing campaigns and driving measurable business growth, we'd love to hear from you.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.
• Monitor campaign performance and optimize for ROI, ROAS, and conversions.
• Build and optimize Sales Funnels to improve lead generation and customer conversion.
• Manage and implement Email Marketing and WhatsApp Automation campaigns.
• Conduct keyword research, audience targeting, and competitor analysis.
• Track and analyze campaign performance using Google Analytics (GA4), Google Tag Manager, and other reporting tools.
• Perform A/B testing on ad creatives, landing pages, and campaign strategies.
• Collaborate with the creative and development teams to create high-converting marketing assets.
• Manage advertising budgets and prepare regular performance reports.
• Stay updated with the latest digital marketing trends and advertising platform updates.

Required Skills

• Basic knowledge of Google Ads, Meta Ads Manager, Google Analytics (GA4), and Google Tag Manager.
• Understanding of PPC, SEM, conversion tracking, campaign optimization, and A/B testing.
• Knowledge of Sales Funnel creation, CRO (Conversion Rate Optimization), and lead generation strategies.
• Familiarity with CRM systems and marketing automation tools.
• Experience or familiarity with Email Marketing and WhatsApp Automation tools.
• Exposure to e-commerce, SaaS, or B2B marketing is an added advantage.
• Strong analytical, problem-solving, and reporting skills.
• Good communication and teamwork skills.
• Ability to manage multiple campaigns and meet deadlines.
• Google Ads or Meta Blueprint certifications will be an added advantage.