Performance Marketer

About the Role

Were looking for a results-driven Performance Marketer to own and scale paid acquisition across digital channels for our D2C brand. This role is highly analytical and execution-focused, responsible for driving revenue growth through efficient customer acquisition and retention strategies.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across platforms such as:
• Meta (Facebook & Instagram)
• Google Ads (Search, Display, YouTube, Shopping)
• Other performance channels.
• Own performance metrics including ROAS, CAC, CPA, LTV, conversion rate, and AOV
• Continuously test and iterate on:
• Ad creatives (copies, visuals, videos)
• Audiences and targeting strategies
• Landing pages and funnels (in collaboration with design/product teams)
• Scale winning campaigns while maintaining profitability
• Analyze campaign performance and share actionable insights through regular reports
• Work closely with creative, content, and product teams to align messaging and offers
• Manage marketing budgets and ensure efficient spend allocation
• Implement and monitor tracking (Pixels, GA, events, attribution tools)

Required Skills & Qualifications

• Proven experience in performance marketing for D2C or e-commerce brands
• Hands-on expertise with Meta Ads Manager and Google Ads
• Strong analytical skills with the ability to turn data into decisions
• Understanding of full-funnel marketing and customer journey
• Experience with A/B testing and conversion rate optimization (CRO)
• Familiarity with analytics and tracking tools (Google Analytics, GTM, etc.)
• Strong ownership mindset and ability to work in a fast-paced environment

Good to Have

• Experience scaling campaigns with monthly high budgets.
• Knowledge of email/SMS performance marketing (Klaviyo, etc.)
• Experience with marketplaces or omnichannel D2C brands
• Basic understanding of creative performance principles
• Startup or high-growth brand experience