Performance Marketer

Responsibilities:

• Plan, launch, and optimize paid campaigns across Meta, Google, YouTube, LinkedIn, and other relevant digital channels.
• Drive measurable outcomes across lead generation, app installs, conversions, CAC, ROAS, CTR, and funnel performance.
• Set up and manage conversion tracking across GA4 Firebase, Meta Pixel, and related analytics or attribution tools.
• Build audience targeting, remarketing, and funnel-based campaign strategies to improve efficiency and scale.
• Test creatives, copy, landing pages, and campaign structures to improve performance over time.
• Analyze campaign and user journey data, identify insights, and recommend actions for growth.
• Coordinate with founders, product, and content teams to align campaigns with business goals and customer journeys.

Requirements:

• 1-2 years of hands-on experience running ad campaigns for reputed companies, startups, or high-growth brands.
• Strong working knowledge of Meta Ads Manager, Google Ads, YouTube Ads, LinkedIn Ads, and campaign reporting tools.
• Hands-on experience with GA4 Firebase, Meta Pixel, event tracking, and performance measurement setup.
• Strong analytical skills with comfort in spreadsheets, dashboards, and marketing metrics.
• Ability to work independently, prioritize well, and deliver outcomes with limited supervision.