Performance Marketer

Company Description Bytescare is building the future of brand protection by replacing slow, manual workflows with an intelligent automation engine that operates at scale. The company's mission, You Create, We Protect, reflects its focus on shielding brands end-to-end by monitoring, detecting, and eliminating threats across digital platforms. Powered by a proprietary Tri-Layer Verification Engine, Bytescare filters noise, understands context, and flags threats with high accuracy to prevent false takedowns. Its solutions span brand protection, digital piracy prevention, identity theft safeguards, reputation management, and counterfeit protection. With over 200 global brands protected and more than 10 million piracy links removed, Bytescare helps organizations keep their digital assets secure and trustworthy.
Role Description This is a full-time, on-site Performance Marketer role based in Gurugram. The Performance Marketer will plan, execute, and optimize data-driven digital campaigns across channels such as search, social, display, and video to drive qualified traffic, leads, and revenue. Day-to-day responsibilities include managing ad accounts, setting up and monitoring campaigns, performing A/B tests, tracking performance metrics, and refining targeting, creatives, and budgets based on analytics insights. The role involves close collaboration with marketing, sales, product, and design teams to align campaigns with business objectives, messaging, and brand guidelines. The Performance Marketer will also contribute to reporting, forecasting, and continuous experimentation to scale growth efficiently.
Qualifications

• Experience in performance marketing across channels such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), display, and remarketing, with a focus on lead generation and ROI.
• Strong analytics skills, including proficiency with tools like Google Analytics, tag managers, and campaign dashboards, and the ability to interpret data to optimize targeting, bidding, and creatives.
• Knowledge of conversion rate optimization, landing page testing, A/B experimentation, funnel analysis, and attribution models to improve campaign efficiency.
• Solid understanding of broader digital marketing principles, including SEO basics, content marketing, and marketing automation, to integrate performance campaigns into the overall strategy.
• Ability to collaborate cross-functionally with sales, product, and design teams, with clear written and verbal communication and strong stakeholder management skills.
• Comfort working with budgets, forecasts, and performance KPIs (e.g., CPA, ROAS, CTR, CVR), and experience presenting insights and recommendations to leadership.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in growth or performance marketing roles.
• Experience in B2B SaaS, cybersecurity, brand protection, or related technology domains is a plus,