Performance Marketer

We are looking for a results-driven Performance Marketer with strong expertise in paid advertising and data-driven marketing strategies. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns across multiple digital platforms to drive leads, conversions, and ROI.

• 3+ years of hands-on experience in performance marketing or paid media roles.
• Strong expertise in Google Ads and Meta Ads.
• Solid understanding of funnels, conversion tracking, and attribution.
• Data-driven mindset with strong analytical and problem-solving skills.
• Experience in lead generation and/or e-commerce campaigns (preferred).
• Excellent communication and reporting skills.

• Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Manage end-to-end campaign lifecycle including budgeting, targeting, bidding, creatives, and scaling.
• Drive performance-focused outcomes such as leads, sales, conversions, CPA, ROAS, and ROI.

• Create and manage high-performing social media ad campaigns across Meta platforms.
• Work closely with the creative team to develop compelling ad copies, creatives, and A/B tests.
• Optimize audiences, placements, and creatives based on performance insights.

• Continuously monitor campaign performance and optimize for maximum efficiency.
• Track and analyze KPIs such as CTR, CPC, CPL, CPA, conversion rate, and ROAS.
• Use tools like Google Analytics, Meta Business Manager, Google Tag Manager, and tracking pixels.

• Efficiently manage daily, monthly, and quarterly ad budgets.
• Ensure optimal utilization of ad spend with a strong focus on ROI and growth.
• Identify scaling opportunities while maintaining cost efficiency.

• Prepare detailed performance reports and dashboards.
• Share actionable insights and recommendations with stakeholders.
• Conduct competitor analysis and market research to improve campaign strategies.

• Coordinate with internal teams (design, content, sales) to align marketing objectives.
• Stay updated with the latest trends, ad policies, and algorithm changes.
• Proactively suggest new ideas, funnels, and growth strategies.