Performance Marketer

We are looking for a results-driven Performance Marketer to plan, execute, and optimize digital ad campaigns across Google Ads and Meta platforms. The ideal candidate will have hands-on experience driving lead generation for real estate projects and a strong understanding of performance metrics to maximize ROI.

Key Responsibilities

• Plan, execute, and manage paid campaigns across Google Ads (Search, Display, Performance Max) and Meta (Facebook & Instagram)
• Drive quality lead generation for residential/real estate projects within defined budgets and CPL targets
• Continuously monitor, test, and optimize campaigns (A/B testing ad creatives, copy, audiences, and landing pages)
• Track and analyze key metrics - CPL, CTR, ROAS, conversion rates - and report performance regularly
• Collaborate with the creative team to develop ad creatives and copy aligned with campaign goals
• Manage campaign budgets efficiently to ensure optimal spend allocation across platforms
• Stay updated on platform changes, algorithm updates, and industry best practices
• Coordinate with the sales team to ensure lead quality feedback loops and improve targeting

Requirements

• 3+ years of experience in performance marketing, with real estate industry experience mandatory
• Hands-on expertise in Google Ads and Meta Ads Manager
• Strong analytical skills with experience in tracking and interpreting campaign data
• Familiarity with tools like Google Analytics, Tag Manager, and CRM/lead tracking systems
• Understanding of the real estate buyer journey and lead nurturing funnel
• Good communication skills to coordinate with creative, sales, and management teams

What We Offer

• Competitive salary
• Ownership of campaigns from strategy to execution, with exposure to high-budget campaigns across multiple projects
• Hands-on experience managing large ad budgets and direct impact on business growth and lead generation numbers
• Exposure to the complete real estate marketing funnel - from lead gen to sales conversion.
• A collaborative, fast-paced work environment with strong career growth and learning opportunities