Performance Marketer

Job Description Performance Marketer

Company: Shraz Flexible Dieting Solutions Pvt. Ltd.
Job Type: Full-Time
Department: Marketing
Location: HBR Layout
Experience: 1–3 years preferred

About the Role

We are looking for a Performance Marketer who can plan, execute, optimize, and scale digital marketing campaigns to generate qualified leads and drive customer acquisition. The ideal candidate should be highly data-driven, creative, and comfortable working with performance metrics and marketing budgets.

Key Responsibilities

• Plan and execute paid digital marketing campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
• Generate high-quality leads and improve customer acquisition through paid campaigns.
• Monitor campaign performance, budgets, CPL, CPA, ROAS, conversion rates, and other key metrics.
• Conduct audience research, competitor analysis, and market research.
• Create and test different ad creatives, copies, audiences, landing pages, and campaign strategies.
• Continuously optimize campaigns to improve lead quality and reduce acquisition costs.
• Work closely with the Sales, Nutrition, and Creative teams to improve lead conversion.
• Prepare weekly and monthly performance reports with actionable insights.
• Track campaign funnels and identify areas for improvement.
• Manage and optimize marketing budgets effectively.
• Stay updated with the latest digital advertising trends, platform changes, and performance marketing strategies.
• Conduct A/B testing and implement data-driven improvements.
• Ensure proper tracking of campaigns using pixels, conversion tracking, UTM parameters, Google Analytics, and related tools.

Required Skills

• Strong knowledge of Meta Ads Manager and Google Ads.
• Understanding of lead-generation and conversion campaigns.
• Strong analytical and problem-solving skills.
• Knowledge of Google Analytics/GA4 and campaign tracking.
• Ability to interpret marketing data and make decisions based on performance.
• Understanding of funnels, retargeting, remarketing, and audience segmentation.
• Good communication and teamwork skills.
• Ability to manage multiple campaigns and deadlines.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 1–3 years of hands-on experience in performance marketing.
• Experience in health, fitness, nutrition, wellness, D2C, or coaching businesses is an added advantage.
• Candidates with proven experience in generating leads and improving ROAS will be preferred.

Key Performance Indicators (KPIs)

• Qualified leads generated
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Lead-to-customer conversion rate
• Return on Ad Spend (ROAS)
• Campaign ROI
• Revenue generated through paid campaigns
• Overall campaign scalability and efficiency

What We Offer

• Competitive salary based on experience and performance
• Performance-based incentives
• Growth and learning opportunities
• Collaborative and fast-paced work environment
• Opportunity to work closely with a growing health and nutrition brand

Interested candidates can share their updated resume with the HR team,

[email removed]